Digital Marketing Specialist
PT. FinLink Technology Indonesia
- South Jakarta, IndonesiaSouth Jakarta, DKI Jakarta, Indonesia, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job closed.
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Minimum Qualifications
Requirements
- Bachelor degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- South Jakarta, DKI Jakarta, Indonesia
About PT. FinLink Technology Indonesia
PT. FinLink Technology Indonesia merupakan perusahaan layanan jasa finansial yang bergerak pada bidang Fintech (teknologi finansial) yang berfokus pada peminjaman dana skala mikro, tujuan utama kami adalah meningkatkan perkembangan finansial di kawasan Asia Tenggara, melalui aplikasi berbasis android dengan nama RUPIAH ONE.
Platform aplikasi RUPIAH ONE menggunakan teknologi yang berbasis sistem algoritma data yang dapat melakukan penilaian yang lebih akurat dan efisien dengan jumlah data yang besar, menggunakan teknologi AI yang canggih dan teknik analisa data untuk menyediakan layanan keuangan profesional, aman, cepat dan berkualitas kepada masyarakat.