Digital Marketing Specialist
Diversify Offshore Staffing Solutions
- Taguig, Philippines27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City, Taguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 4 years ago
2019-11-22T16:00:00+00:00Job closed.
Job Description
POSITION OVERVIEW
A Digital Marketing Specialist will be in charge of executing the day-to-day marketing activities of the full digital strategy with strong emphasis on SEO/SEM, Google Adwords and Facebook advertising whilst thriving with tight deadlines and the changing needs of the business
ROLE OBJECTIVES:
- Design and deliver an effective SEO/SEM national strategy for the group that is relevant, modern and fresh
- Manage and optimise the AdWords campaigns to achieve the CPL and acquisition volume goals
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different digital channels which get results
- Build and execute all campaigns from start to finish, leveraging the internal senior knowledge of the Directors
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Manage the budget and build the campaigns to unlock volume
GENERAL RESPONSIBILITIES:
- The development national digital marketing campaigns for the Australian market targeting consumers being parents and their children in addition to corporate HR teams
- Regular market research and the creation and development of relevant and current content
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all brand channels
- Generate the required inbound Paid leads via Adwords
- Generate the required inbound Organic leads via SEO/SEM
- Generate the required inbound leads via Social platforms (Paid/Organic)
- Plan, manage and develop the content plan
- Gather customer and market insights to increase customer conversions
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Detailed management of all data analytics and campaign statistics across Website, Google, Facebook, Instagram and Linkedin
- Provide weekly reporting and insights on each marketing channels performance
- Develop the supporting promotional material using platforms like Canva
- Internal education and training for key stakeholders of new marketing initiates
- Provide ongoing marketing and sales support
Minimum Qualifications
- Candidates must possess a Bachelor’s degree in marketing
- Candidates must possess more than 3 year’s experience in a marketing specialist role
- This person must possess a strong background in the use of Google AdWords; experience in Facebook Ads is highly desirable
- Demonstrated results across digital marketing
- Must possess Excellent written and verbal communication skills
- Must have a proven experience developing marketing plans and campaigns
- Must have strong project management, multitasking, and decision-making skills
- Must be metrics-driven marketing mind with eye for creativity
- Must have a solid experience with marketing automation and CRM tools
- Must be willing to work in Bonifacio Global City, Taguig City, in an early morning shift
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City
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About Diversify Offshore Staffing Solutions
Diversify OSS is an Australian owned company providing businesses with successful extended or offshore workforce solutions in the Philippines. The Philippines is a competitive labour market with high demand for skilled workers in most fields. In order to realise the full potential of your offshore operations you first need to stand out from the crowd and attract the highest quality potential staff.
Once you have selected the staff you want you then need to ensure that they stay happy, productive, engaged and with you for the longest possible time. Losing your staff because your provider doesn’t properly educate you about the cultural differences or because you staff don’t feel appreciated or part of a team will seriously undermine the effectiveness of your offshoring staffing strategy.
An offshore workforce in the Philippines is a valuable asset to your business and like any asset, it takes some careful planning, investment, attention and most importantly the selection of the right business partner to ensure it delivers.
At Diversify Intelligent Staffing Solutions we value our people. We understand that they are a major reason for our success and continued growth. We realise the importance of keeping our people happy, engaged and comfortable in what they do.
Our focus is on providing a workplace that promotes creativity, teamwork and collaboration. We are a fun, friendly and passionate organisation that takes great pride in the social atmosphere we promote within the workplace, our people work hard but they enjoy what they do and enjoy interacting with their colleagues.