Pru Life UK

Mission and Vision We take the risk out of people’s lives. We are the trusted leaders who listen and respond to the financial needs of the Filipino people. We are committed to: • dealing honestly and fairly with our public; • exceeding customer expectation in services and products; • caring for the well-being and development of our people; • giving a fair return to our stakeholders; and • contributing to the development of the Filipino community. Our Guiding Principles • We maintain and develop the Company’s reputation for integrity, fair dealing and security. • We work as a team, as a family, unified in purpose, treating each other with respect and care in an atmosphere of mutual trust and in a happy working environment. • We promote the art of listening as it is only in listening to the needs of our customers that we can know and understand their specific needs. • We communicate openly and constantly with our customers and our own people. • We develop ourselves continually to our fullest potential to keep improving the quality of everything we do. • We maintain a strong financial position to meet our promise of financial stability to all our customers. • We are accurate and timely. • We have a strong sense of responsibility and will work toward the achievement of the Philippines’ economic goal. • PruFIRST