Conversion Rate Optimisation/Website Conversion Specialist
- Pasig, Philippines
- Full time
We are looking for an experienced Website Conversion Specialist to join our fun team. You are proactive, love solving clients’ online conversion challenges and enjoy helping them increase their conversion rates using your understanding of CRO, web design, marketing, UX and psychology. You thrive when working in our professional team of experts with a curious attitude, a supportive teamwork approach and a strong desire to continuously improve the company’s results. You’re someone that takes goes the extra mile to create the best results.
- Analyse clients’ websites and web analytics to identify and prioritise A/B split and Multivariate testing opportunities.
- Identify and document test hypotheses, test objectives and requirements in a test plan.
- Set up the experiments on testing software and ensure data reporting is accurate.
- Ensure integration with the clients’ in-house analytics tools is setup (e.g. event tracking in Google Analytics)
- Experience in planning and executing A/B and Multivariate tests
- Experience with wire framing, web design and copywriting
- Good understanding of diverse conversion rate optimisation approaches and tactics
- Advanced understanding of digital marketing principles, best practices and technologies
- 3+ years digital marketing and Conversion Optimisation testing
- Strong technology base. At a minimum you have experience with Optimizely, Visual Website Optimizer, Inspectlet, Qualaroo, Formisimo, CrazyEgg, Web Analytics (Google Analytics) and Web development (HTML/CSS)
- Conversion Rate
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