Digital Analyst  

We are looking for inspiring and motivated talents to join our Digital Marketing team.
He/She will be tasked to implement the organization’s digital marketing strategies, activities and campaigns. Focus would be on data analysis, pay-per-click campaigns, and SEM.

Responsibilities:

• Interpret complex data sets, make recommendations for improvement and monitor the impact of changes and present data in a way that is simple to interpret for a non-technical audience
• Analyze data from a number of sources to ensure that accurate and up to date information is available to teams for all digital platforms and requirements
• Website analysis - use Google analytics and other data sources available to analyze and report on the effectiveness of websites and come up with recommendations to improve the site including on conversion and website functionality in order to provide insights on how users are interacting with the website.
• Online marketing analysis - carry out traffic analysis using a number of different data sources to inform the marketing team on which channels are working and provide recommendations to improve online marketing
• Communicate analysis to stakeholders within the marketing teams ensuring they understand the findings, and take part in discussions about implications and next steps

Skills & Qualification:

• Degree in Statistics, Mathematics, Econometrics, Physics, or equivalent
• Google Analytics experience, from both implementation and reporting/analysis perspective.
• Understanding of technical aspects of web analytics, SEO, SEM & conversion optimization
• Deep understanding of business processes, ability to spot latest trends to grow on
• Processing, cleansing, and verifying the integrity of data used for analysis and model building
• Experience of collaboration with internal development team for implementation of campaign testing
• Solid knowledge of statistics and strong analysis skills
• Research experience is an advantage
• Experience of working with SEM is a plus
• Experience in web analytic solutions (e.g. Google Analytics)
• Evidence of generating actionable insight in a collaborative environment
• Experience of digital performance reporting to various stakeholders
• Experience of solving large and nuanced data challenges
• Experience and proven track record in storytelling/self-explanatory reports
• Familiarity with relevant Key Performance Indicators and industry best practices
• Outstanding written and verbal communication skill