SEM Specialist

Baytech BPO Corporation

  • Pasig, Philippines
    Tycoon Center, Pearl Drive, Ortigas Center, Pasig, Metro Manila, Philippines
    Pasig
    Metro Manila
    Philippines
  • Full time
Posted 9 months ago and deadline of application is on 4 Dec
Recruiter was hiring 2 days ago

Job Description

Job Description

The SEM Specialist is responsible for implementing and managing online strategies that will maximize the name, credibility, and return on investment of the company. He or she must have a strong knowledge and passion for digital marketing, and fully understands the deliverables related to such work.

Responsibilities

  • Actively manage all SEM campaigns on Google, and other engines connected to the company.
  • Execute tests, collect and analyze data to identify trends in paid search campaigns to regularly provide insightful and actionable data in order to achieve maximum ROI in paid campaigns.
  • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
  • PPC Campaign setup
  • Optimize copy and landing pages for paid marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization based on ROI
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Research and analyze competitor advertising to better optimize client’s campaigns
  • Perform keyword research and analysis, and develop SEO blueprints for new websites.
  • Enables Adwords and Google Analytics Integration
  • Provides updates, alerts and reports on campaigns’ performance.
  • Collaborates with internal teams to complement and enhance both clientele support and overall campaign performance.
  • Keep pace with search engine and PPC industry trends and developments

Minimum Qualifications

Minimum Qualifications

  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience managing paid search campaigns
  • Have experience with bid management tools
  • Experience with website analytics tools (e.g, Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Good organizational and time management skills.
  • Have good knowledge of the online advertising ecosystem, the media and Internet industry.
  • Adaptable and able to handle multiple priorities.
  • Meticulous and excellent attention to details.
  • Proficiency in MS Office and Google Apps.
  • Creative, energetic, enthusiastic, and able to bring something fresh and beneficial for the company
  • Knowledge of best tools to optimize and discover opportunities in both paid and organic search
  • Google AdWords Certification is a plus

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Medical / Health Insurance Medical / Health Insurance
  • Medical, Prescription, Dental, or Vision Plans Medical, Prescription, Dental, or Vision Plans

Required Skills

  • Google Analytics
  • Analyzing Data
  • Digital Marketing
  • Competitor Analysis
  • Attention to Detail
  • Search Engine Optimization (SEO)

Jobs Summary

Job level
Fresh Grad / Entry Level
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Often 
Office Address
Tycoon Center, Pearl Drive, Ortigas Center, Pasig, Metro Manila, Philippines
Industry
Business Process Outsourcing
Vacancy
1 opening
Website
http://baytech.ph

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About Baytech BPO Corporation

Established in 2016, Baytech BPO aims to provide our clients with solutions that actually work. The team is composed of online marketing professionals with a combined experience of over 30 years in the industry. The rise of e-commerce websites have ballooned over the past decade and as quickly as they are created, they die out just as fast. Setting up an online business we make sure that we create a business for our clients that will actually create profit. Frustrated by our own experience with outsourcing services, we know what it is like to be in our clients’ shoes. That gives us the edge when it comes to anticipating client needs. With Baytech, you can be sure to get the best quality service. Send us an email to know more about our services.
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