Strategic Market Research Specialist
ABS-CBN Corporation
- Quezon, PhilippinesABS-CBN Mother Ignacia Street, Sgt. E.A. Esguerra Avenue Corner, Quezon City 1100 Metro Manila, Quezon, Metro Manila, PhilippinesQuezonMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
The Strategic Market Research Specialist of Integrated News and Current Affairs (INCA) is tasked to conceptualize or recommend strategies as well as spearhead projects that target improvement in methods, processes, systems, and measures to boost audience and profitability performance of his/her assigned account. In order to do so, he/she must have an in-depth understanding of the business, proficiency in analysis, the ability to strategize, and aptitude for dealing with different people.
- Ensure News LOB strategic plans are developed, effectively implemented and evaluated based on agreed directions and aligned to company business plans.
- Analyze programs, platforms, products, and processes for INCA.
- Develop strategies and solutions for improvements and project launches.
- Conceptualize products / solutions for innovation.
- Develop guidelines for execution.
- Project management and implementation.
- Develop plans to drive revenue of INCA properties across ecosystems and platforms by collaborating with Sales, Marketing, and ISD.
- Develop and sustain partnerships with institutions that can support INCA's business efficiency.
Minimum Qualifications
- Relevant experience in Marketing, Business Development, Strategy, Research, or Product Management.
- Understanding of research methodologies and analytical tools.
- Able to interpret analysis and insights into actionable plans and interventions.
- Superior organizational skills.
- Superior communication skills.
- Ability to handle complex projects.
- Ability to make high-level presentations.
- Analytical and creative at the same time.
Required Skills
- Statistical Analysis
- Quantity Surveying
- Data Analysis
- Market Research
- Customer Research
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- ABS-CBN Mother Ignacia Street, Sgt. E.A. Esguerra Avenue Corner, Quezon City 1100 Metro Manila, Quezon, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 2 openings
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect