Marketing Officer (Creative Programs Inc.) | For Pooling

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 30 Jul
Recruiter was hiring a day ago

Marketing Officer (Creative Programs Inc.) | For Pooling

ABS-CBN Corporation

Job Description

Position Summary

The Marketing officer is responsible for creating and implementing effective promos and campaigns for LES events that increase customer satisfaction and earnings in alignment with the brand marketing strategy.

Duties and Responsibilities

Create and implement effective 360 marketing initiatives for CPI events based on the brand objectives, marketing strategy, and budget to increase affinity and brand following.

Work with brand’s Business Manager to create unique and creative events that will strengthen and drive revenue for the brand.

Lead smooth and organized implementation of events that will ensure customer satisfaction, this includes:

  • Creation of CE and P&L for the event
  • Closing event deals and partnerships
  • Sponsors/Client executions

Mount events within the approved budget and initiate ways to keep costs within budget (strategic partnerships, barter deals, etc.)

Initiate cross-promotion opportunities and brand alliances across ABS-CBN platforms and other partners that will aid in marketing assigned CPI events.

Minimum Qualifications

  • Bachelor’s degree in Mass Communication, Production, or other relevant field or equivalent education and experience,
  • At least one (1) year of Events experience is required
  • Excellent project management skills, with ability to organize and execute multiple projects under tight deadlines
  • Knowledgeable of events management processes and Microsoft Office Applications
  • Able to thrive and easily adapt in high pressure contexts
  • Outstanding interpersonal and communications skills

Jobs Summary

Job level
Entry Level / Junior, Apprentice
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
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