ABS-CBN Corporation
ABS-CBN Corporation

Business Analytics Manager  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-05-30T16:00:00+00:00
Job closed.

Job Description

Responsibilities:

  • Provides data-based customer insights that are relevant for business strategies and decision making
  • Ensures existing consumer data is maximized and transformed into consumer segments and insights for use of group and LOBs
  • Works with CBDRA in creating customer segments for CRM strategies and campaigns
  • Measures and monitors customer metrics to enable smarter campaigns and loyalty offers such as but not limited to: ARPU, activity rate, churn rate, customer lifetime value
  • Reports and monitors customer metrics to enable smarter campaigns and loyalty offers such as but not limited to: ARPU, activity rate, churn rate, customer lifetime value
  • Acts as the main point person of CRM for business analytics requirements, to be executed either within CRM or through CBDRA/ IT or LOBs

Minimum Qualifications

  • Candidate must possess at least a Bachelor’s/College Degree. Preferably in Statistics, Mathematics, Industrial Engineering, or equivalent
  • Required skill(s): Business Analytics, General Management, Project Management
  • Statistical background with proficiency in using R or SAS languages is preferred
  • At least 8-10 years work experience in the related field; CRM for digital. Media and/or cable, Business Analytics experience preferred
  • Must be willing to work in ABS-CBN Quezon City

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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