Business Analytics Manager
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Responsibilities:
- Provides data-based customer insights that are relevant for business strategies and decision making
- Ensures existing consumer data is maximized and transformed into consumer segments and insights for use of group and LOBs
- Works with CBDRA in creating customer segments for CRM strategies and campaigns
- Measures and monitors customer metrics to enable smarter campaigns and loyalty offers such as but not limited to: ARPU, activity rate, churn rate, customer lifetime value
- Reports and monitors customer metrics to enable smarter campaigns and loyalty offers such as but not limited to: ARPU, activity rate, churn rate, customer lifetime value
- Acts as the main point person of CRM for business analytics requirements, to be executed either within CRM or through CBDRA/ IT or LOBs
Minimum Qualifications
- Candidate must possess at least a Bachelor’s/College Degree. Preferably in Statistics, Mathematics, Industrial Engineering, or equivalent
- Required skill(s): Business Analytics, General Management, Project Management
- Statistical background with proficiency in using R or SAS languages is preferred
- At least 8-10 years work experience in the related field; CRM for digital. Media and/or cable, Business Analytics experience preferred
- Must be willing to work in ABS-CBN Quezon City
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect