Content Brand Strategy Manager
ABS-CBN Corporation
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 5 years ago
2018-12-21T16:15:52.732075+00:00Job closed.
Job Description
The Content Brand Strategy Manager shall report to the Content Brand Strategy Head and will service a dedicated platform ensuring brand integration between the company and its subsidiaries via:
- Program Strategies and Communications Plan - conceptualizes and implements communications strategies that manage audience-directed promotions to drive ratings and incremental revenues for TV2 programs
- Conducting/Facilitating Brand Essence Workshops and Crafting Brand Essences - employs the brand diagnostics process to determine the "core essence" of various ABS-CBN brands (i.e. programs/platforms, artists, characters) to provide direction for developmental plans in all areas of operation such as business strategy, customer interaction, new product development, internal communications, and marketing communications.
Minimum Qualifications
- Mass communications/marketing graduate or psychology graduate
- Preferably 3-4 years’ substantial experience/exposure in the marketing communications field, strategic planning, TV production, advertising/creative agency work.
- Solid project management skills—with proven ability to drive projects from start to completion overcoming obstacles by influencing others to achieve goals.
- Flexibility and adaptability to work in a fast-paced environment with quick turnarounds and deadlines
- Strong collaboration and interpersonal skills, ability to work as part of a team or with stakeholders to achieve goals and overcome obstacles
- Strong presentation and communication skills
- Ability to deal with ambiguity
- Independent and self-driven with high personal and ethical standards
Required Skills
- Project Management
- Business Development
- Marketing Communications
- Advertising
- Planning
Preferred Courses
- Mass Communication
- Marketing
- Psychology [Psychology]
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- 10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industry
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Vacancy
- 1 opening
- Website
- https://careers.abs-cbn.com/
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About ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect