General Trade | Area Sales Manager (Bulacan)

AB Heineken Philippines

  • Bulacan, Philippines
    10th Floor, Allied Bank Center, 6754 Ayala Avenue, Bulacan, Central Luzon, Philippines
    Central Luzon
  • Full time
Recruiter was hiring 22 days ago

Job Description

The world’s #1 international premium beer company wants YOU! Are you up for the challenge?

In what capacity?

Business development and sales – a challenging, yet rewarding and fulfilling role! AB Heineken Philippines (ABHP) is a new player in the country’s beer market, and our goal is to change consumer’s behavior when it comes to their choices for beer. A beer that is premium, all-natural, and easy on the wallet – and that’s Heineken!


General Trade

The ASM will directly report to the Regional Sales Manager for General Trade and will lead a team of Business Development Specialists that develop, open, and manage general trade establishments (wholesalers, sari-sari stores, bars, eateries etc.) that carry our brands.

Key Responsibilities

As part of our ever-growing team of top-caliber salespeople, your role is to ensure the following:

  • Grow the business and spearhead the business of their assigned sales office
  • Lead the Business Development Specialists in achieving their targets, and guiding execution
  • Improve distribution, availability, and presence of our brands in the territory
  • Conceptualize and execute brand building and volume generating activations, and events
  • Connect with their team, customers, and consumers, to generate insights to help improve the brand
  • Build relationships with customers that result to preferred partnerships
  • Manage resources to win in the trade profitably
  • Achieve monthly and annual targets

Minimum Qualifications

Basic Qualifications

  • Must have a valid Driver’s license (professional or non-professional)
  • Graduate of a 4-year course (preferably business or marketing related)
  • Candidates with at least 3-5 years of experience in FMCG sales are highly-preferred

Skills Needed

  • Excellent leadership and communication skills
  • Selling, and negotiation skills
  • Entrepreneurial mindset (able to prepare business reviews, and skillful in budget management)
  • Microsoft Office proficiency, specifically in Excel

We prefer someone who is:

  • Highly energetic with a great sense of responsibility
  • Structured and reliable
  • A people person with engaging communication skills
  • A quick thinker and can pragmatically deal with issues in any given situation
  • Driven to excel and grow with the company
  • A fast learner who can enthusiastically grasp and execute the Heineken culture
  • Motivated by competition and winning

We prefer candidates who already have sales experience within the FMCG industry. However, applicants from other industries who are hungry to learn more, and are willing to be trained will be considered and encouraged to apply.

So if you’re looking for a long-term and fulfilling role, and would like to grow your career for regional and international postings in a few years’ time, this is your chance!

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Single Parent Leave Single Parent Leave
  • Life Insurance Life Insurance
  • Medical / Health Insurance Medical / Health Insurance
  • Company Car Company Car
  • Performance Bonus Performance Bonus

Required Skills

  • Action Planning
  • Brand Management
  • Business Development
  • Communication Skills
  • Negotiation
  • Selling
  • Decision-Making

Jobs Summary

Job level
Associate / Supervisor
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
6754 Ayala Avenue, Legazpi Village, Makati, Metro Manila, Philippines
Food / Beverages
1 opening

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About AB Heineken Philippines

AB HEINEKEN Philippines, Inc. (ABHP) is a joint venture between Asia Brewery, Inc. and the Dutch globally-renowned brewer, HEINEKEN International B.V. This joint venture officially commenced operations in November 2016 and armed with Asia Brewery’s local knowledge and distribution network as well as with HEINEKEN's brewing and marketing expertise, ABHP continues to deliver world-class brands that serves exceptional experiences for its customers. ABHP’s strong portfolio combines internationally acclaimed brands HEINEKEN and Tiger, with the strong local players Tanduay Ice, Brew Kettle, Beer na Beer, Colt 45, and Asahi. ABHP operates two breweries, one in Cabuyao, Laguna and one in El Salvador, Misamis Oriental. Continuing investments in infrastructure and equipment gives ABHP the capacity and capability to brew beers in the Philippines against the highest international quality standards.
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