About Ideal Macaroni & Spaghetti Factory Inc
IDEAL MACARONI &
SPAGHETTI FACTORY, INC.
COMPANY PROFILE
I. HISTORY
Ideal Macaroni & Spaghetti Factory, Inc., is the Philippines’ pioneer and
leader in pasta manufacturing business, with the largest production facilities
in the country. We cater to all market channels in the retail, wholesale and
food service industries nationwide. Established in mid- 1940's, the company
started operation as a small family enterprise engaged in coffee roasting,
chocolate production, spices trading and pasta production, producing pasta
under the “Victory” brand. After acquiring the manufacturing facilities from
an outgoing Spanish immigrant, the company adopted the brand name
“IDEAL”.
II. DIVERSIFIED OFFERINGS
Our commitment to product excellence and vision to be among the top
industry players in the food manufacturing and distribution business, enable
us to focus on our core business which is pasta manufacturing, while opening
up new opportunities in sourcing for value-added products to complement
our existing product lines.
Thus, we take pride in offering world-class and globally competitive pasta
products under the Company’s own brands, while also boosting the portfolio
with complementary or other products. These are our offerings:
1. IDEAL GOURMET Pasta
2. SUNSHINE Pasta
3. IDEAL SPECIAL QUALITY Bulk Pasta
4. SUNMAC Bulk Pasta
5. AUSTRALIA HARVEST Oatmeal
6. IDEAL GOURMET SELECTION Desiccated Coconut
7. EASYPOP Gourmet Popcorn
8. MORRISON FARMS Premium Popcorn
9. EASY COOK Finest Legumes (Beans & Peas)
10. LA COSTENA Salsas, Jalapenos and Mexican Specialties
11. SUNSHINE Sago
12. SUPER Q Bihon & Palabok (Asian Noodles)
III. GROWTH
Through the years, we have continuously improved and upgraded our
production facilities and processes, to cater to the demands of our ever-
increasing customers. Today, the roster of our customers number
approximately 2,000 accounts, which includes the following:
Supermarkets
SM Supermarket South Supermarket Cherry Foodarama
SM Hypermarket Waltermart Citimart
Robinsons Puregold NCCC
Cash & Carry Hi-Top KCCC
Isetann Landmark Rustans
Royal Duty Free Unimart Shopwise
Gaisano Super 8 S&R
Convenience Stores
Mini Stop Wellcome 7 Eleven Alfamart
Mercury Drug Savemore Family Mart
Food Service
KFC Goldilocks House of Lasagna
Le Coeur de France Greenwich French Baker
Shakeys Delifrance Red Ribbon Bakeshop
Kenny Rogers Taters Yellow Cab
Pancake House Aristocrat Army Navy
Max’s Mang Inasal Banapple
Tropical Hut Figaro Lotsa Pizza
Solaire Resort & Casino Shangrila Hotel
IV. WE WORK ONLY WITH THE BEST PARTNERS
Through the years we have collaborated and worked with the best brands for
co-branded promotions and synergies:
1. Dole Spaghetti Sauce, Dole Canned Fruits, Dole Juices
2. Equal Sweetener
3. Ragu Pasta Sauce
4. Berri Juices
5. Pura Milk
6. Campbells Soups
These brands trust Ideal Macaroni for the premium quality products that our
company manufactures and distributes, which are in perfect complement
with these multi-national companies’ brands.