Senior Manager | Performance Marketing  

Come Change the Travel Sector!

ZEN Rooms, one of the fastest-growing startups in Southeast Asia, is searching for a Head /Senior Manager, Performance Marketing to lead customer acquisition across ZEN portfolio brands

About the Role

The Head /Senior Manager, Performance Marketing would be responsible for shaping, driving, and scaling paid customer acquisition for ZEN.

In this role, you'll help strategies and manage the day-to-day operations of our performance marketing channels to creatively and efficiently drive customer acquisition and profitability with a specific focus on acquisition channels spanning Search, Social, Meta Search, and Affiliates.

• Develop, own and execute customer acquisition strategy in line with Business Plan.
• Manage performance marketing campaigns in the Philippines and other SEA markets across Search, Social, Affiliates, and Meta Search.
• Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives
• Collaborate with the Engineering and Analytics teams to design and build data systems that improve attribution, the efficiency of marketing spend and overall customer lifetime value

Academic and Work Experience

• At least 7 years of growth marketing experience across various channels with use of medium such as PPC/SEM Tools

Mindset and Attitude

• Approaching acquisition, generation, and data-driven results of each campaign initiative with an enthusiastic and motivated manner
• Demonstrate the ability to draw up long term campaign initiatives to produce a sustainable ROI over time.
• High intensity and energy mindset to deal with a fast-paced company while experiencing challenges every day
• Able to see the bigger picture on how a single project or campaign will have a dramatic effect on the business and the department

Skill Sets

• Strong analytical background with a bias for developing data-driven solutions and producing efficient results.
• Proficient in the use of different social media ads. (Facebook, Google, Youtube, Instagram, Bing, etc)
• Certifications on proficiency in Google Adwords & Analytics are preferred