Campaign Manager  

Come Change the Travel Sector!

ZEN Rooms, one of the fastest growing startups in the Southeast Asia, is searching for a Campaign Manager to implement and create innovative business plans for the growth and success of the company.

About ZEN

We are an operating system for Southeast Asian budget & mid range hotels. We allow our hotel clients to be more productive and competitive: increase revenue, optimize cost base and increase guest trust & satisfaction. Through technological and operational solutions, we address the deep, widespread inefficiencies in the Southeast Asian budget & mid range hospitality sector.

By helping Southeast Asian hotels operate more efficiently: better value-for-money and safer, ZEN contributes daily to democratizing travel in Southeast Asia. Millions of travelers looking for the best value-for-money stay at ZEN franchised or operated properties each year.

ZEN Group is backed by the #1 Korean travel group Yanolja (funded by Booking.com/Agoda) and a leading group of institutional technology investors including Rocket Internet (behind Lazada etc)

About the role

We are seeking a full-time PPC Specialist with a minimum of 3 years’ experience managing AdWords/Google Ads accounts. work well on a team and be comfortable coordinating strategies across departments, such as SEO and Social.

Responsibilities:

• Design, implement and actively manage user acquisition campaigns across Google AdWords, Bing Ads, Facebook, LinkedIn, YouTube and other platforms with the goal of growing leads and maximizing ROI.
• Set goals, KPIs and report on results.
• Continuously optimize campaigns through performance analysis, ad copy testing, quality score improvement, keyword management and landing page testing.
• Identify opportunities to test new campaign ideas.
• Work closely with members of the Content Marketing team to build campaign assets.

• 3+ years of digital marketing experience with focus on lead generation and conversion.
• Fluent in Google AdWords, Google Analytics. (certifications preferred).
• An enthusiastic and innovative approach to acquisition with the ability to communicate results, key learnings and areas of opportunity.
• Demonstrated ability to develop new advertising and campaign strategies that increase performance over time.
• A strong analytical background with a bias for developing data-driven solutions.
• Expert with Excel functions (Pivot Tables, VLOOKUP, SUMIF formulas, etc.)
• High integrity, energy and a desire to work in a results-oriented, fast growth environment.
• Bachelor's degree in Business, Marketing or a technical field
• Willing to work in BGC