Marketing Assistant  

Marketing Assistant Job Duties:

• Assembles consumer rating reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations.
• Updates competitor database by inputting data from field sales; compiling, consolidating, formatting, and summarizing information, graphs, and presentations; distributing reports.
• Supports sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses.
• Prepares mailers and brochures by formatting content and graphics; arranging printing and internet packages.
• Provides marketing tracking and research information by collecting, analyzing, and summarizing data and trends.
• Updates job knowledge by participating in educational opportunities.
• Accomplishes marketing and organization mission by completing related results as needed.
• Assists the marketing efforts for social media engagement.
• Create and design marketing materials both online and offline as needed for various marketing campaigns.

Responsibilities:
Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities

• Support marketing executives in organizing various projects
• Conduct market research and analyze consumer rating reports/ questionnaires
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
• Update spreadsheets, databases and inventories with statistical, financial and non-financial information
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
• Prepare and deliver promotional presentations.
• Compose and post online content on the company’s website and social media accounts.
• Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market.
• Communicate directly with clients and encourage trusting relationships.
• Develop marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of direct sales channel
• Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth.
• Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email, web seminars, marketing campaigns, live regional events, social media, search engine marketing, and more to manage multi-touch campaigns.
• Develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management.
• Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline.
• Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows.
• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements for pipeline development.
• Manage the sales and marketing lead process and productivity initiatives, with familiarity into the supporting systems.
• Provide planning, organization, collateral creation and shipping support for external events including trade shows, conferences, and sales seminars.
• Support overall company branding and awareness as part of the overall marketing initiatives and lead gen programs.
• Communicate and collaborate with other demand marketers, product marketers, sales leaders, corporate marketing, other stakeholders and external resources such as creative agencies

• Bachelor's Degree in Marketing, or equivalent.
• Experience in the related field is an advantage.
• Confidence
• Organizational skills
• Commercial awareness
• Adaptability
• Creativity
• Good team working skills
• Communication skills
• Numerical skills
• IT skills
• Graphic/design skills
• Time management
• Prioritize tasks