Internet Marketing Lead - SEM (Marketing)
Tokopedia
- South Jakarta, IndonesiaSouth Jakarta, DKI Jakarta, Indonesia, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesiaIndonesia
- Penuh waktuFULL_TIME
Berakhir 5 years ago
2019-06-11T17:00:00+00:00Ditutup.
Deskripsi Pekerjaan
- Lead a team of SEM specialists in launching, managing, and optimizing Pay per Click (PPC) campaigns in Google Search Ads.
- Work collaboratively with team members to optimize campaign performance, and drive analysis that leads to insightful decision-making that improves ROI for the campaign.
- Oversee the performance of the campaign, and recommend changes in spend
- Provide recommendations for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with stated goals.
- Review and revise strategies created by subordinates to increase conversion rates and lower cost-per-lead across campaigns.
- Create reports and analysis of campaign performance
- Maintain an understanding of the emerging trends as it relates to SEM.
- Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with campaign goals
- Mentor subordinates in terms of their soft skills and hard skills
Kualifikasi Minimum
- Bachelor's Degree with a plus in Marketing, IT or any related field
- Minimum 5+ years of experience managing SEM campaigns
- Strong understanding of Google Analytics and Google Ads.
- Strong understanding of Display Ads
- 2+ years in a managerial position
- Proven track record of successfully managing PPC campaigns
- Flexibility in adapting to new technologies and environments
- Google Analytics Certifications.
- Google Ads Certifications
Ringkasan Perkerjaan
- Tingkat Posisi
- Mid-Senior Level Manager
- Spesialisasi
- Media and Creatives
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Always
- Alamat Kantor
- South Jakarta, DKI Jakarta, Indonesia
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Tentang Tokopedia
Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. We are the leading marketplace in Indonesia; we encourage millions of merchants and consumers to participate in the future of commerce.
Our vision is to build an ecosystem where everyone can start and discover anything with ease.
We are holding to these three principles that drive us forward. We call them our DNA, the traits that embody who we are as Tokopedia Nakama: Focus on Consumer, Growth Mindset, and Make it Happen, Make it Better