AVP of Marketing  

Are you excited by the prospect of building world-class brands and digital products while at the same time contributing significant positive impact to society through the agricultural sector? At the Tanihub Group, South-East Asia’s largest agri-tech startup, we strive to enable better lives for Farmers, drive the backbone of Indonesian economy, reduce food waste across the value chain and delight households with high-quality and affordable fresh produce (fruits, vegetables, poultry, seafood, meat, grains) and groceries. Our superior advantage in market is our complete ecosystem of different products that build sustainable improvement in the end-to-end value chain – farmer financing, upstream (farming) cultivation improvements, logistics and distribution, as well as online e-commerce and offline business, all powered by effective technology and excellent execution. If your answer is YES, this is the perfect role for you.

What You Will Do:

• Lead the marketing division – comprising brand & product marketing, performance marketing, content & community marketing, offline marketing, and creative production – to build winning brands and support business hyper-growth.
• Define the Brand Strategy and Marketing Mix with the senior leadership team.
• Build the marketing roadmap and develop winning marketing campaigns.
• Drive marketing team to continuously optimize execution through rapid iteration and continuous experimentation.
• Collaborate closely within a cross-functional team (with Growth, Product, Commercial, Operations, Finance, Legal, etc).
• Manage marketing budget, people budget and other expenditures to achieve OKRs/KPIs effectively and efficiently.
• Build the marketing organization to be world-class and nurture future leaders and marketing experts.

• Must-Have
  • Have at least 6 years of full-time experience in brand management / brand development / brand building / marketing roles in Indonesia
  • Have managed at least 3 full-time, direct reports in brand management / brand development / brand building / marketing teams.
  • Have proven track record of playing a key role in driving business growth through marketing / brand management efforts – driving new customer acquisition, improving customer retention, increasing sales, or growing market share.
  • Have led a brand/marketing team that comprises of at least 5 personnel.
    
    
• Bonus points
  • Have worked in client-side teams at large multinational FMCG / consumer products / Offline Retail companies.
  • Have experience managing creative talents (e.g., graphic designers, videographers, video-editors, animators, photographers, etc.)
  • Have experience with the Fresh Produce and/or Groceries category.
  • Have worked at top-tier Technology companies or Startups.
  • Have experience in top-tier Management Consulting firms.
  • Have experience in the e-commerce (B2C and/or B2B) sector.