Senior Campaign Specialist  

JOB DESCRIPTION:

• Develop, execute and optimize digital & offline campaigns via paid search/AdWords, display/retargeting, paid social advertising, and across all channels.
• Lead the execution of paid acquisition marketing programs to acquire quality leads
• Execute rapid deployment of online & offline campaigns based on the needs of each business
• Develop and manage ongoing testing to further optimize ad creatives, landing pages and targeting segmentation
• Manage creation of campaign landing pages, banners, and other digital & offline marketing assets as needed
• Assist with evaluating and implementing the right analytics platform for the business and leader to enable end-to-end tracking for marketing efforts to conversion
• Collaborate closely with related parties to evaluate conversion funnel effectiveness.
• Assist the data team with full systems integration such as Google Analytics, etc
• Measure analyze and report on the impact paid marketing campaigns

REQUIREMENT:

• 3+ years in digital marketing, especially as Campaign Specialist from Agency or eCommerce
• Min. Bachelor’s degree minimum.
• Hands-on experience managing B2C campaigns
• Direct experience managing paid search through Google AdWords & Bing Ads.
• Familiarity working with Google online marketing SaaS products (Google Analytics, Google Tag Manager, DFA, etc.).
• Experience with keyword research, competitive insights, and other analytics tools, such as SEMrush, etc
• Experience in application of landing pages best practices and CRO.
• Google AdWords certification a plus