Content Writer  

PRE-PRODUCTION

Research

• User Analysis / User Needs: Personas, Scenarios, Surveys
• Content Inventory / Audit
• Content Gap Analysis
• Competitor Analysis
• Content Aggregation / Data Sourcing

Editorial Strategy

• Voice / Style / Brand Guidelines
• Idea / Concept Development
• Development of Themes / Messages / Topics
• Establish Workflow: People, Ownership, Roles, Processes
• Content Plan: What, When, How (Short/Long Term)

Management

• Content Management Tools and Practices
• Content Migration
• Analytics Configuration
• Establish Content Backup / Versioning / Archival Practices

• High-level thinkers who also have a penchant for keeping track of details
• Must be an idea generator and problem solver
• With excellent communication and organizational skills.
• Must have the analytical abilities necessary to gather key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated.
• Project management experience
• Ability to compellingly communicate a brand’s story, and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations.