SEO/SEM Executive  

Hired under the Penbrothers umbrella, IT-Serve.com is a complete IT service and support provider that offers solutions from cabling infrastructure to managed helpdesk and enterprise level support. IT-Serve was founded in Dubai the year 2001 to cater for a gap in the market for a reliable, western educated and qualified IT service and support solution.

SEO/SEM Executive (Junior)

We are looking for an SEO/SEM executive, with 2 to 3 years experience to manage our clients' search engine optimization (SEO) and search engine marketing (SEM) activities.

You will be responsible for managing all SEO activities (on-page/off-page) such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Proven SEO experience (1-3 years)
• Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing. (1-3 years)
• Good understanding of performance marketing, conversion, and online customer acquisition
• Well versed with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Basic knowledge of bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO and SEM
• Good communication (written and verbal) in English