Digital Marketing and Sales Manager  

The Digital Marketing & Sales Manager oversees the digital marketing strategy of the company and drives the sale of its products.

Responsibilities

• Devising strategies to drive online traffic to the company’s products.
• Drive sales and revenue to the company’s products.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content, and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions, and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing​

Qualifications

• 4-6 years of experience in the related marketing industry
• Bachelor degree in Marketing.
• Ability to understand the product to drive traffic and sales.
• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy, and best practice.
• Experience in SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.