Consumer Insights Category Lead  

Job responsibilities:

• To drive growth Analytics agenda in the organization in the areas of Marketing- Media ROI and Effectiveness, Pricing & Strategic Analytics, Category Forecasting, and Business Intelligence.
• To analyze Market Data and identify opportunities for growth, as well as drive data visibility and accessibility within the organization
• To lead supplier management of Continuous Research and Analytics in order to improve data quality and servicing
• To develop NPD Launch Monitoring System

Key performance indicators:

• Marketing Mix Modelling work in place for key growth categories
• Annual category growth estimates to inform Brand Annual Plan
• NPD Post Launch Monitoring System
• Market Data Dashboards in place
• Supplier performance and data quality metrics in place

Education

• Graduate of: BS Statistics, BS Math, Business/Economics, BS Management Information System, Management Engineering, or any related course

Experience

• Must have 15 years and above experience in Consumer and Market Insights and category/brand CI experience (preferably in FMCG, baseline research agency and/or ad agency)

Skills required:

• Retail Auditing, Tracking, Homepanel

• Strong expertise in Analytics for Business Optimization such as in Marketing-Media, ROI & Effectiveness, Pricing & Strategic Analytics, Forecasting, and Business Intelligence

• Must have capacity-building skills to drive marketing and command of Consumer Insight tools to foster innovation, communication development, and consumer insights for brands

• Well-versed in need-based segmentation, white space opportunities, and conducting workshops for business actioning

• Possesses Business Acumen, Excellent Presentation Skills, and Strategic Partnership

• Has passion for Growth (goes the extra mile in delivering outstanding results), Breakthrough Thinking (comes up with innovative ideas to create business improvement /growth opportunities), and Team Commitment (demonstrates and promotes collaboration with other team members to achieve shared growth objectives)