Product Marketing Executive  

• Drive and develop go to market strategy for product launch
• Evaluate, track, improve and optimize existing features to maximize the adoption rate by redefining the target audience, marketing communications and branding, promotions, and channel distribution
• Work closely with product managers to ensure that the strategy is aligned with overall company's direction towards product
• Explore marketing channels to target users
• Identify root problem cause in product and marketing operational processes to improve efficiency
• Manage user communications through targeted channels such as email marketing, SMS, in app notifications with a high quality and performance A/B testing to drive product growth
• Forecast and demand planning
• Optimize and redefine user experience
• Make recommendation to product managers to improve existing product to maximize its adoption rate

• BA/MS in Management, Communication, preferably with Marketing concentration or related major
• 1.5 - 3 years experience in marketing strategy or related field
• Familiar in product marketing
• Solid in analytical thinking and data processing
• Strong in copy and content writing
• Knowledge in offline marketing and know how to execute event
• Have a good visual design taste and able to construct decks
• Ability to write, read and speak fluent English

https://blog.mokapos.com/moka-fresh-platform-digital-untuk-semua-keperluan-restoran-anda