Paid Digital Media Specialist
Maxweb, Inc.
- Mandaluyong, PhilippinesMandaluyong, Metro Manila, PhilippinesMandaluyongMetro ManilaPhilippinesPhilippines
- PHP 20.000,00 - PHP 35.000,00 / bulanPHP200003500020000MONTH
- Penuh waktuFULL_TIME
Deskripsi Pekerjaan
The person hired for the position of Digital Paid Media Specialist will specialize in driving the effective use of digital paid media for Maxweb’s clientele. This role will be a combination of digital paid media governance, training/enablement, consulting, execution and optimization that supports overall business goals and objectives. The ideal candidate will demonstrate a passion for digital paid media and how best to leverage it to maximize marketing return on investment in a agency dealing with medium-sized to enterprise level organizations. Expertise should include cross channel paid media, including search, social, display & mobile, and use of ad management interfaces and bidding tools (when applicable) that support a spectrum of budgets and maturity-levels. This person will need a high degree of personal initiative, ability to make informed decisions semi-autonomously and exceptional communication skills. This person must also be comfortable wearing many hats in a fast-paced environment
Primary Responsibilities include but are not limited to the following:
* Help drive paid media governance, including framework for central ad account management
* Educate, consult and partner with a variety of groups across the agency to scale up effective paid media programs
* Work directly with cross-functional team members and external partners to plan and execute paid media campaigns that span a variety of objectives (e.g. awareness, demand generation, lead generation, etc.)
* Set baseline performance expectations for digital paid media
* Help manage relationships with approved vendors and media partners
* Help manage paid media budgets and billing
* Advise on campaign performance and offer suggestions for campaign improvement
* Integrate paid tactics with overarching content marketing and marketing automation programs to deliver measurable business value
* Demonstrate the influence of paid media on the customer journey and demand to revenue processes
* Utilize enterprise technologies and partners to plan, execute and report on paid media programs
Kualifikasi Minimum
Basic Qualifications:
* Bachelor's degree or higher from an accredited university
* Minimum of three (3) years of combined experience in digital media and/or advertising including search, social, display or mobile
Preferred Qualifications:
* Experience in digital media/advertising across channels (search, social, display, and mobile, etc.)
* Experience with ad management interfaces and bidding tools (Google, Bing, Facebook/Instagram, Twitter, LinkedIn, Snapchat, Programmatic Ad Tech platforms is a bonus)
* Experience with marketing automation, CRM or eCommerce
* Experience working in Microsoft Suite (including Excel, PowerPoint, Power BI, etc.)
* Experience with analytics platforms (Google Analytics, Adobe Analytics, etc.)
Ringkasan Perkerjaan
- Tingkat Posisi
- Supervisor / Asisten Manager
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Once in a while
- Alamat Kantor
- Mandaluyong, Metro Manila, Philippines