Marketing Manager | Pasay  

The Marketing Manager is responsible for providing leadership that contributes to the success of company's vision, the company’s strategic growth platforms and local portfolio priorities.

1. Brand Strategy and Planning

• Drive sustainable business growth through Strategic Plans and Annual Brand planning
• Lead successful global marketing/ brand strategy and activities to improve visibility and credibility in the media
• Develop and present brand plans to ensure brand growth within the competitive environment
• Ensure efficient utilization and tracking of allocated brand budgets • Build relationships with strategic partners, suppliers and industry experts

2. Brand Communication

• Develop effective advertising and promotion programs to achieve best quality and cost - efficiency standards in the industry
• Lead timely implementation and evaluation of marketing plans and extend the brand communication through all mediums
• Manage creative / media agencies and continuously challenge them to provide exceptional level of service
• Leverage digital media initiatives to further strengthen the brand activation
• Manage PR responsibility covering sponsorship & marketing communications

3. Brand Activation

• Translate global brand strategy into relevant local activation, setting and directing brand/portfolio promotion strategy
• Ensure adoption of brand activation & strategy by the Sales department through preparation and implementation of channel-specific programs
• Identify major events for target brand sponsorships as well as identifying key local consumer group events and tie in brand support
• Allocate & prioritize promotion resources according to brand/ portfolio strategy

4. Consumer Insight and Market Intelligence

• Develop and implement a structured consumer/market intelligence process and cascade actionable findings regularly with key stakeholders.
• Advise on new product development and strategies, packaging, printing technologies etc. through consumer insights derived from market research, competitive mapping and other market intelligence
• Have regular joint visits to key accounts with sales team to gain consumer insights
• Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories
• Monitor pricing analysis for effective pricing strategy of new brands/markets

5. Team Management

• Managing, developing and coaching the marketing team to ensure the team acquires a greater understanding of brand management

Job Requirements

• Degree holder with formal business qualifications or equivalent, MBA is a plus
• Minimum 8 years working experience in marketing. Experience in advertising or public relations, with a good media and social network is a plus
• Experience in liquor, luxury or FMCG industry is a plus
• Excellent command of spoken and written English
• Good command of MS Office

Personal and behavioral skills:

• Excellent critical thinking and analytical skills
• Organized, with strong result orientation
• Entrepreneurial mindset, resourceful and proactive
• Energetic and outgoing personality who enjoys the night life
• Excellent interpersonal and communication skills
• Team player with adaptive mindset
• Excellent record of leading high performing teams
• Positive attitude