Director of Global Marketing  

Kalibrr, a job matching platform and named the most innovative company in the Philippines, is looking for a Director of Global Marketing. This senior-level leader will make Kalibrr the #1 job search brand in the Philippines and Indonesia.

SUMMARY

The Director of Global Marketing shall be directly responsible for establishing Kalibrr as the premier end-to-end recruitment solution for employers and jobseekers. To be successful, this person will need to be a big-picture strategic thinker, who is relentless in pressing toward goals. S/he will care about helping millions of people getting jobs in their respective countries.

This candidate will have a strong sense of ROI, and is ultimately works towards profitability by optimizing customer segments and relationships.

RESPONSIBILITIES

1. Establishing Brand Leadership

• Lead Kalibrr’s brand, increasing visibility, perception, and trust. This includes visual, message, and PR elements of brand.
• Establishing Kalibrr’s thought leadership as end-to-end recruitment platform, among B-B audiences in Indonesia and the Philippines.
• Establish Kalibrr as the go-to destination for target B-C jobseeker segments

2. Lead B-B and B-C Acquisition and Activation Strategy

• Establish and prioritize, customer segmentation (B-B, B-C), and devise global strategies to acquire and activation strategies
• Conceptualize, and cultivate global strategic partnerships
• Oversee SEO and other organic traffic initiatives.
• Direct strategy and management over all digital advertising functions (e.g. content marketing, paid advertising, email marketing and lead nurturing) across all channels for B-B and B-C acquisition.
• Lead Kalibrr’s content marketing.
• Oversee Employer Branding services, that offers digital advertising consulting services to Kalibrr’s Employer Clients

KPIs:

• Increase brand awareness and brand perception
• ROI for all marketing spend (B-B, B-C)
• Sales target/month for online sales channels

Minimum Qualifications

• Experience building a brand, with demonstrable results in improving penetration, perception, trust, and loyalty.
• Establishing, managing, and maximizing customer segments.
• Experience leading SEO and other organic traffic strategies.
• Experience conducting A/B testing for web platform user flows.
• Experience overseeing and directing strategy through digital advertising channels on platforms including Facebook and Google.

Desired Qualifications

• Public Relations
• New market launch
• Content marketing
• Experience in launching and acquisition for mobile apps
• Product Management Experience