Digital Marketing Specialist  

As Digital Marketing Specialist, your main responsibility is to craft various marketing strategies, impactful activities and effective campaigns on both the online platform and social media handles. You will identify digital needs and new opportunities and aspire to increase brand awareness. Ultimately, you should be able to effectively connect our brand with our online customers.

Job Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments

• BSc degree in Marketing, Advertising or relevant field
• Proven work experience in digital marketing
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Proficiency in the written English language and modern terminology
• Excellent verbal and written communication skills
• Strong analytical and project management skills