Product Manager  

Principal purpose(s) of the position

Responsible for the total analysis, planning, recommendation, execution and evaluation of marketing plan for the brand with the end view of realizing short and medium term optimum business growth. This spans the product, advertising, promotions, selling and general administration of the brand.
Primary duties and responsibilities

Policy Formulation

• Draws up of the annual strategic and marketing plan for the brand/product(s) entrusted to her Planning
• Regularly plans and monitor sales, budgets and profitability, market trends, market shares, consumer habits, etc) and recommends appropriate action as they relate to the brand/product (s) assigned Main Executive Tasks
• Initiates innovative programs to ensure continuous brand equity building of the brands assigned.
• Initiates new and creative ways of enhancing existing products and improving plans involving the development of new products
• Coordinates with “supply chain” departments (Manufacturing, Sales, Dispatch, Purchasing) to ensure achievement of targets; appropriate implementation of agreed trade supports, promos, pricing and merchandising matters; as well as other support groups (Planning, QA) to ascertain consistency in quality and availability of products.
• Generates new concepts for the development of new products, packaging design; coordinates closely with R&D and Production to ensure effective and quality implementation of development plans
• Coordinates with external contacts (Ad/ Research/Promo agencies, packaging/POP materials supplier) for development/execution of new and creative advertising/brand activations/campaigns and packaging developments
• Oversees the smooth execution of sales, advertising, media and promotions plans while ensuring budget control
• Conduct regular field checks and accomplishes reports accordingly
• Trains subordinate(s) to be an effective coordinator; motivates and encourages subordinate(s) to be independent and have initiative.
• Performs other tasks and duties that may be assigned from time to time upon proper orientation and/or training.

Financial Responsibilities

• Brand Sales (volume and value) targets
• Brand A&P budget
• Brand profitability

• Graduate of business related courses, preferably with MBA units
• at least five (5) years experience in product management handling branded consumer goods
• computer literate
• With working knowledge in market research
• with ability to analyze and interpret market research data
• strong leadership and managerial background
• highly innovative, excellent communication and interpersonal skills