Digital Marketing Officer | Events Management | San Juan City  

Duties and Responsibilities:

• Plans and executes digital marketing campaigns, including web, SEO/SEM(SEO is increasing the number of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site’s visibility through organic search engines results and advertising), email, social media, and display advertising
• Design, builds and maintains the Company’s social media presence across all digital channels
• Measures and reports on the performance of all digital marketing campaigns (ROI and KPIs)
• Possesses strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Works with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.
• Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Performs other related duties that may be assigned from time to time

• BS Degree in Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement