ABS-CBN Corporation
ABS-CBN Corporation

Audience Marketing Specialist  

ABS-CBN Corporation

  • Quezon City, Philippines
    10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Penuh waktuFULL_TIME

Berakhir 5 years ago

2019-08-30T16:00:00+00:00
Ditutup.

Deskripsi Pekerjaan

  • Studies, diagnoses and assesses ABS-CBN brands at various stages of their product life through a review of target market needs and habits, current media consumption behavior, and competitive landscape.
  • Applies brand diagnostics processes to determine the "core essence' of these brands to provide direction for developmental plans in all areas of operation (i.e. business strategy, customer interaction, new product development, internal communications, marketing communications)
  • Designs integrated revenue-generating marketing campaigns to help drive sales revenue
  • Creates audience retention communication strategies by monitoring viewer feedback and designing follow-up supplements through relevant ABS-CBN properties

Kualifikasi Minimum

  • Candidate must possess at least a Bachelor's/College Degree in Advertising/Media, Mass Communications, Marketing, Psychology, Social Science/Sociology or equivalent
  • Must be creative has excellent communication and presentation skills
  • Preferably with exposure in the marketing communications field, strategic planning, TV Production, advertising/creative agency work
  • With at least one (1) years of experience in a Marketing role

Keahlian yang diperlukan

  • Marketing Communications
  • Advertising
  • Planning
  • Market Research

Jurusan yang Diminati

  • Advertising
  • Communication & Media Studies
  • Marketing

Ringkasan Perkerjaan

Tingkat Posisi
Lulusan Baru / Junior
Spesialisasi
Sales and Marketing
Persyaratan tingkat pendidikan
Lulus program Sarjana (S1)
Respon rekruter ke lamaran
Always
Alamat Kantor
10/F, ABS-CBN Mother Ignacia Street, Quezon City, Metro Manila, Philippines
Industri
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Lowongan
1 lowongan dibuka
Situs
https://careers.abs-cbn.com/

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Tentang ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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