SEO Specialist | For pooling  

Position Summary

The main responsibility of the SEO Specialist is to develop and implement strategies that will increase quality traffic and maximize all digital platforms. He/she delivers best practices and insights thru researching and analyzing current practices and emerging digital trends.

Major Duties and Responsibilities

• Recommends and implements SEO best practices and strategies to brands to optimize their respective digital platforms.
• Supports the development and application of SEO techniques, tools and metrics across digital media portfolio.
• Identifies area for improvement in internal processes and implements solutions.
• Works with brands to develop content to include keywords/phrases and backlinks to increase traffic to their respective digital platforms.
• Maintains up to date with search engine criteria and algorithms and regularly shares acquired knowledge with teammates and brands.
• Monitors SEO performance for each brand and drives content and marketing alignment.

• Graduate of Economics, Marketing or Digital Advertising with 1 or more years of industry experience.
• SEO Certification is a plus.
• Must have hands-on experience of at least 1 year in SEO strategy development and implementation and SEO analytics.
• Must be knowledgeable in digital platform ecosystem, analytics and digital marketing campaigns.
• Strong passion for and knowledge of technology and digital marketing.
• Strong familiarity with digital metrics and best practices and emerging trends
• Strong understanding of consumer behavior in the digital landscape.
• Should be knowledgeable in digital marketing and trends, and search engine algorithms and SEO best practices.
• Good analytical and problem-solving skills.
• Provide statistical expertise to support and conduct quantitative analysis and statistical validation of current performances of various digital assets.
• Strong communication and strong presentation skills.