Content Brand Strategist
ABS-CBN Corporation
- Quezon City, Philippines10/F, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Penuh waktuFULL_TIME
Ditutup.
Deskripsi Pekerjaan
- Setting strategic direction for assigned content brands through a clear brand positioning that is relevant to the target market or business objectives and differentiated from the competition.
- Pitching of ideas through brand diagnostics workshops
- Analysis of consumer insights, category trends and differentiation from competition
- Driving marketing initiatives – both external and internal – across multiple platforms
- Crafting an integrated communications plan - proper phasing and utilization of multi-media touchpoints (ABS-CBN-owned or otherwise)
- Leading a group of multiple subsidiaries in the implementation of the IMC plans / Cascading and coordinating with all subsidiaries for integrated campaigns
Kualifikasi Minimum
- At least 2 years of experience in brand strategy or IMC work
- Fresh grads with really strong qualifications are also welcome to apply
- Must be adept in translating consumer insights, branding workshop inputs and competitive analysis into effective brand strategies
- Expert knowledge in social media and digital platforms
- Abreast with the latest trends in the digital space/ knowledge of customer behavior online
- Knowledge/demonstrable skill in creating Integrated Marketing campaigns
- Strong innovative spirit
- Excellent interpersonal and influencing skills
- Driven, results oriented
- Effective presentation skills
- Organized, has an eye for detail
Keahlian yang diperlukan
- Content Writing
- Brand Management
- Digital Marketing
- Marketing Communications
- Advertising
- Planning
- Content Marketing
Ringkasan Perkerjaan
- Tingkat Posisi
- Supervisor / Asisten Manager
- Spesialisasi
- Sales and Marketing
- Persyaratan tingkat pendidikan
- Lulus program Sarjana (S1)
- Respon rekruter ke lamaran
- Always
- Alamat Kantor
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Industri
- Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
- Lowongan
- 2 lowongan dibuka
Tentang ABS-CBN Corporation
ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.
As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.
ABS-CBN’s line of businesses include:
• Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts.
• News and public affairs programs; News delivery platforms
• The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services.
• Films
• Music
• Digital
• Live events and concerts
• Cable and broadband
Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”:
• Service Orientation
• Meritocracy
• Excellence
• Teamwork and Partnerships
• Teaching and Learning
• Honesty, Integrity, and Respect