Digital Media Marketing Manager
UnionBank of the Philippines
- Pasig, Philippines14F, UnionBank Plaza, Meralco Avenue corner Onyx & Sapphire Streets, Ortigas Center, Pasig, Metro Manila, PhilippinesPasigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
- Undertake research and analyze data; identify target audience and their characteristics, behavior and media habits. Evaluate digital media strategies and campaigns.
- Plan digital media across different platforms
- Give insights into what digital channel the target audience is on
- Analysis of social and digital media
- Responsible for optimization, reporting and garnering insights from campaigns that run
Minimum Qualifications
- Bachelor's degree in Marketing, Advertising, Communications or any related course
- Knowledgeable on paid search and the use of AdWords
- Deep understanding on the use of analytical tools and social listening tools
- Can develop digital media plan and strategies, and evaluate media buys
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 14F, UnionBank Plaza, Meralco Avenue corner Onyx & Sapphire Streets, Ortigas Center, Pasig, Metro Manila, Philippines
About UnionBank of the Philippines
UnionBank is one of the leading universal banks in the country, a partnership among the Aboitiz Group, Insular Life, and Social Security System. It is the 7th largest private domestic commercial bank and is among the industry’s best in key performance measures.
UnionBank is among the industry's best in key performance measures: absolute profit, cost-to-income ratio, return on equity, return on assets, revenue/expense ratios, market capitalization, and earnings per share. In 2002 & 2003, the bank was recognized as among Asia's best companies by Euromoney and Finance Asia. UnionBank is also the country's only bank to make it to the list of the world's 25 soundest banks for four consecutive years by The Banker of London.
Working towards realizing its vision of being an acknowledged leader in service delivery, innovation and value-for-money, UnionBank anchors its business undertakings on FOCUS, its strategic roadmap to build financial value, achieve operational excellence, expand its customer franchise, create a unique brand, and deliver superior innovations.
UnionBank has a reputation for
-Technology savvy.
-Strong corporate expertise.
-Relevant solutions.
-Out-of-the-box thinking.
-Multiple access.