Employer Brand Manager

SM Retail, Inc. - Corporate

  • Pasay, Philippines
    Building F Jose W Diokno Boulevard Mall of Asia Complex, Pasay, Metro Manila, Philippines, Pasay, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 14 Jun
Recruiter was hiring 2 hours ago

Employer Brand Manager

SM Retail, Inc. - Corporate

Job Description

About the role:

Reporting to the AVP for Executive Recruitment, the Employer Brand Manager is responsible for developing and implementing employer branding strategies to attract the best talents to the organization. This role is at the heart of our ambition to be an “Employer of Choice”.

This is a newly created position and a highly collaborative role; you will work closely with Recruitment, Human Resources, Marketing, and other stakeholders.

Job Location: Corporate Office, Pasay City


  • Responsible for the development, execution, and roll-out of recruitment marketing campaigns and candidate experience programs.
  • Manage SM Retail’s career website, LinkedIn career page, and other social media platforms.
  • Create, uncover and articulate personal and inspirational employee stories to support the employer brand.
  • Work closely with PR and other internal teams to bring employee stories to life for external candidates.
  • Develop engaging content on social media platforms, monitoring posts and managing online communities to build brand awareness and consideration for SM Retail as an employer of choice.
  • Proactively address any issues and react decisively to any potential media criticism, working closely with Corporate Communications team.
  • Monitor and measure the effectiveness of recruitment marketing campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders.
  • Ensure effective planning, budgeting of activities and campaigns (online and offline)
  • Develop branding materials and content for employer branding and recruitment events.
  • Uncover insights that help optimize candidate communication and the digital content strategy by using candidate research and performance metrics.

Minimum Qualifications

Key Qualifications

  • Well versed in using LinkedIn and other job boards, with a good understanding of Facebook, Twitter, Instagram, and other social media platforms.
  • Experience in marketing and current knowledge of trends and innovations in traditional and digital media.
  • Ability to work independently, lead initiatives and build strong productive partnerships with stakeholders.
  • Ability to operate collaboratively – proven ability to easily, naturally develop great relationships across the organization
  • Technologically savvy with excellent computer skills
  • Excellent written and verbal communication skills

Education and Experience

  • Bachelor’s Degree in Marketing, Communications, or any business-related discipline.
  • At least 5 years’ experience in Human Resource with at least 2 years work in employer branding/talent attraction marketing.

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Life Insurance Life Insurance
  • Medical / Health Insurance Medical / Health Insurance
  • Employee Discounts Employee Discounts

Required Skills

  • Organizing and Planning
  • Brand Management
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Networking
  • Creativity

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Human Resources
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
Building F Jose W Diokno Boulevard Mall of Asia Complex, Pasay, Metro Manila, Philippines
Retail Industry
1 opening

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About SM Retail, Inc. - Corporate

SM Retail, Inc. operates the Philippines’ largest chain of retail stores for local and international brands. It is a subsidiary of SM Investments Corporation which carries a diversified business portfolio covering real estate development, banking, finance and investments. SM’s deeply-rooted retail market presence in the Philippines started when its founder, Henry Sy, Sr., opened the first ShoeMart Store in 1958 in downtown Manila; offering a wide variety of shoes sourced locally and overseas. His innovative approach to customer service helped build a highly recognized brand which, in turn, enabled ShoeMart to grow and evolve into a full service department store; leading to the evolution of its name into the iconic brandname ”SM.” Today, SM Retail, Inc. is a significant player in home furnishings, fashion and food retail. It manages The SM Store (formerly known as SM Department Store, which has over 60 stores strategically located in key cities throughout the country and carries a wide range of apparel, accessories, houseware, general merchandise and lifestyle products), SM Markets and Specialty Retail businesses which include several prestigious local and global retail brands. SM Retail, Inc. has ownership over SM Supermarket, SM Hypermarket, Savemore, Walter Mart Supermarket and Alfamart, collectively known as SM Markets. It currently has over 830 stores in food retail. SM Retail, Inc. operates leading local and global retail chains including SM Appliance, Ace Hardware, Toy Kingdom, Baby Company, Our Home, Crate & Barrel, Forever 21, Miniso, Homeworld, Watsons, Kultura, Sports Central, Pet Express, Body Shop, Uniqlo, Bata and other specialty stores. With more than 1,300 outlets, the specialty retailing business covers food, household appliances, DIY, furniture, apparel, footwear, pharmaceuticals/cosmetics, fashion and lifestyle.
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