PR Associate

SM Retail, Inc. - Corporate

  • Pasay, Philippines
    Building F Jose W Diokno Boulevard Mall of Asia Complex, Pasay, Metro Manila, Philippines, Pasay, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 17 days ago and deadline of application is on 30 Sep
Recruiter was hiring 9 hours ago

Job Description

About the role:

Reporting to the SVP for Publicity, the Public Relations Manager is responsible for supporting SM Retail’s PR strategy including maximizing media exposure for SM Retail’s local and global brands. This role will create and execute a comprehensive PR strategy to drive business goals.

Job Location: Corporate Office – Pasay City


  • Responsible for the development and execution of PR strategies for assigned accounts to drive media coverage.
  • Work collaboratively with different teams to ensure successful execution of launches, press initiatives, and other brand awareness opportunities.
  • Manage contact database, media monitoring, distribution for placements and analysis.
  • Prepare media materials for the assigned accounts
  • Support the PR Group in all media relations.
  • Foster strong relationships with members of the media, influencers, and partners.

Minimum Qualifications

Key Qualifications:

  • Knowledge of media landscape and demonstrated relationships with media/journalists. Desire to grow and adjust/enhance those relationships over time
  • Understanding of social media platforms such as Instagram, Facebook, Twitter, Tumblr, Snapchat and other popular or emerging sites
  • Outstanding written and verbal communications skills – must have exceptional in writing and editing skills.
  • Ability to develop strong partnership internally and externally across many levels of the organization
  • Strong organizational skills and attention to detail
  • Proficient in Microsoft Word, Excel, and PowerPoint.

Education and Experience

  • Bachelor’s Degree Graduate of any discipline
  • Minimum of 5 years’ experience in the same capacity

Perks and Benefits

  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Retirement Benefit Plans Retirement Benefit Plans
  • Life Insurance Life Insurance
  • Medical / Health Insurance Medical / Health Insurance
  • Employee Discounts Employee Discounts

Required Skills

  • Relationship Management
  • Writing
  • Social Media Management
  • Events Management
  • Communication Skills
  • Rapport Building
  • Public Relations (PR)

Preferred Courses

  • Organizational Communication
  • Communication Arts
  • Marketing Communications

Jobs Summary

Job level
Associate / Supervisor
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Building F Jose W Diokno Boulevard Mall of Asia Complex, Pasay, Metro Manila, Philippines
Retail Industry
1 opening

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About SM Retail, Inc. - Corporate

SM Retail, Inc. operates the Philippines’ largest chain of retail stores for local and international brands. It is a subsidiary of SM Investments Corporation which carries a diversified business portfolio covering real estate development, banking, finance and investments. SM’s deeply-rooted retail market presence in the Philippines started when its founder, Henry Sy, Sr., opened the first ShoeMart Store in 1958 in downtown Manila; offering a wide variety of shoes sourced locally and overseas. His innovative approach to customer service helped build a highly recognized brand which, in turn, enabled ShoeMart to grow and evolve into a full service department store; leading to the evolution of its name into the iconic brandname ”SM.” Today, SM Retail, Inc. is a significant player in home furnishings, fashion and food retail. It manages The SM Store (formerly known as SM Department Store, which has over 60 stores strategically located in key cities throughout the country and carries a wide range of apparel, accessories, houseware, general merchandise and lifestyle products), SM Markets and Specialty Retail businesses which include several prestigious local and global retail brands. SM Retail, Inc. has ownership over SM Supermarket, SM Hypermarket, Savemore, Walter Mart Supermarket and Alfamart, collectively known as SM Markets. It currently has over 830 stores in food retail. SM Retail, Inc. operates leading local and global retail chains including SM Appliance, Ace Hardware, Toy Kingdom, Baby Company, Our Home, Crate & Barrel, Forever 21, Miniso, Homeworld, Watsons, Kultura, Sports Central, Pet Express, Body Shop, Uniqlo, Bata and other specialty stores. With more than 1,300 outlets, the specialty retailing business covers food, household appliances, DIY, furniture, apparel, footwear, pharmaceuticals/cosmetics, fashion and lifestyle.
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