Content Strategist  

The scope may cover any or all aspects of the content lifecycle:

PRE-PRODUCTION

• Research
  • User Analysis / User Needs: Personas, Scenarios, Surveys
  • Content Inventory / Audit
  • Content Gap Analysis
  • Competitor Analysis
  • Content Aggregation / Data Sourcing
• Editorial Strategy
  • Voice / Style / Brand Guidelines
  • Idea / Concept Development
  • Development of Themes / Messages / Topics
  • Establish Workflow: People, Ownership, Roles, Processes
  • Content Plan: What, When, How (Short/Long Term)
• Management
  • Content Management Tools and Practices
  • Content Migration
  • Analytics Configuration
  • Establish Content Backup / Versioning / Archival Practices

PRODUCTION

• Content Creation
• Copywriting
• Asset Production
• Classifying
• Content Optimization
• Proofreading / Editing / Fact Checking
• Content Delivery
• Encoding
• Distribution Processes and Tools

POST-PRODUCTION

Promotion

• Monitoring / Reacting
• Social Media Submission / PR / Marketing / Syndication

EVALUATION

• Analytics Analysis
• Success Evaluation and Learning

REQUIRED KNOWLEDGE AND EXPERIENCE

• High-level thinkers who also have a penchant for keeping track of details
• Must be an idea generator and problem solver
• With excellent communication and organizational skills.
• Must have the analytical abilities necessary to gather key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated.
• Project management experience
• Ability to compellingly communicate a brand’s story, and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations.