Our success is anchored on our guiding principles of always listening and always understanding. We take the risk out of peoples lives. We are the trusted leaders who listen and respond to the financial needs of the filipino people. We our committed to: •dealing honestly and fairly with our public; •exceeding customer expectation and services and products; •caring for the well-being and development of our people; •giving up fair return to our stakeholders; and •contributing to the development of the filipino community Our guiding principles •we maintain and develop the company's reputation for integrity, fair dealing and security. •we work as a team, as a family, unified in purpose, treating each other with respect and care in an atmosphere of mutual trust and in a happy working environment. •we promote the art of listening as it is only in listening to the needs of our customers that we can know and understand their specific needs. •we communicate openly and constantly with our customers and our own people. •we develop ourselves continually to our fullest potential to keep improving the quality of everything we do. •we maintain a strong financial position to meet our promise of financial stability to all our customers. •we are accurate and timely. •we have a strong sense of responsibility and will work toward the achievement of the Philippines economic growth.