Digital Media Planner
LICA Group of Companies
- Pasay City, PhilippinesEdang St, Barangay 153, Pasay City, Metro Manila, PhilippinesPasay CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 2 years ago
2022-08-07T05:15:58.754746+00:00Job Description
We are looking for a Digital Media Planner to shape and execute effective campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.
- Collect and analyze market data
- Identify target audiences and understand their behavior and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets
- Evaluate the success of media strategies and campaigns
Minimum Qualifications
- Experience in digital media campaigns
- Broad knowledge of digital media channels
- Familiarity with campaign evaluation metrics and media buying
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Edang St, 1300 Pasay City, Philippines
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About LICA Group of Companies
LICA Group is a business group based in Manila, Philippines with presence throughout the country. Our core businesses are in Automotive, Real Estate and Hospitality,Financial Services and Office Systems.
From our roots in CALABARZON-based real estate, sugar plantations and banking, LICA Group today is one of the leading diversified business groups in the Philippines.
LICA Group has partnered with or represent a wide variety of the leading international brand names in these industries. Our focus is the Philippines, one of the fastest growing economies in Asia. We have been doing business in the country for more than 50 years.