KOL Management (Influencer Marketing)

Lazada Group

  • Kota Jakarta Selatan, Indonesia
    Capital Place, Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan Bar., Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12790,, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia
    Kota Jakarta Selatan
    Daerah Khusus Ibukota Jakarta
  • Full time
Posted a month ago and deadline of application is on 17 Mar
Recruiter was hiring 4 days ago

KOL Management (Influencer Marketing)

Lazada Group

Job Description

  • Set up Key Opinion Leader (KOL) network consists of low tier/micro KOLs owned by Lazada.
  • Manage relationship with key tier 1 and mid-tier KOL partners of Lazada.
  • Conduct a series of roadshow and events to acquire potential KOL partners.
  • Brainstorm new, creative approaches to influencer campaigns.
  • Research relevant industry experts, competitors, target audience and users.
  • Develop and execute influencer marketing strategies and creative campaigns.
  • Keep abreast of emerging trends, technologies, and influencers.
  • Collaborate with Affiliate team to assist the onboarding process of newly acquired KOLs.

Minimum Qualifications

  • Bachelor/Master Degree in Marketing or Communication discipline.
  • At least 2 years of experience in managing social/digital/influencer.
  • In-depth knowledge of social media and influencer world.
  • Excellent interpersonal and relationship building skills with key partners (influencers).
  • Strong networking aptitude.
  • Well organized with great time management and project management skills.
  • Impeccable verbal and written communication skills.
  • Possess basic data analytics knowledge to monitor performance (Ms. Excel).
  • Has strong interest and passion for the e-commerce industry.

Jobs Summary

Job level
Associate / Supervisor
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
Capital Place, Jl. Gatot Subroto No.Kav 18, RT.6/RW.1, Kuningan Bar., Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12790,
1 opening

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About Lazada Group

Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 80,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.

With over 80 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first- and last-mile delivery arm supported by 80+ logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited.