Brand Storytelling and Content Creation Manager

Hinge Inquirer Publications, Inc.

  • Makati, Philippines
    4/F Media Resource Plaza, Makati, Metro Manila, Philippines
    Metro Manila
  • 40,000.00 - 60,000.00 PHP / monthPHP40,000.0060,000.0040,000.00MONTH
  • Full time
Posted 3 months ago and deadline of application is on 30 Dec
Recruiter was hiring 2 days ago

Brand Storytelling and Content Creation Manager

Hinge Inquirer Publications, Inc.

Job Description

This role will partner closely with the Manager for Brand Storytelling and Content Creation as well as the Revenue (Sales) team to lead designers who will develop any/all client-driven initiatives. In this role you will be tasked with conceiving innovative ideas for content through the collaborative development of key messaging concepts, copy and design direction, digital leadership and hands-on execution as needed to meet our brand partners’ objectives, while staying true to our unique and premium brand of storytelling.

Duties and Responsibilities:


  • Keep up with design and marketing trends to capture the required style for any/all projects, and oversee the development of all creative works assigned to the team.
  • Facilitate strategic, creative conversations and work collaboratively with clients and internal stakeholders to develop and refine pitches for custom content-based programs.
  • Ideate creative concepts and campaigns through the lens of a brand that translate client objectives into incredible content including articles, videos, social media cards, and/or something entirely new.

Leadership and Day-to-day Supervision

Leverage people and project management and experience on a daily basis to:

  • Juggle a large number of projects at each stage—from pitching to implementation—efficiently, effectively, and independently;
  • Think strategically and analytically, and make sound decisions quickly and efficiently, to deliver multiple workstreams on time and on budget;
  • Manage the workflow and the deliverables of your immediate team, in collaboration with content creators and editors, to elevate design and provide concepts that result in powerful storytelling;
  • Assign pitches and projects, communicate a status of ongoing projects, and effectively prioritize incoming requests;
  • Promote a culture of high performance and continuous improvement that values a commitment to quality;

Strategy and Future-Proofing

Drive a culture of learning and transformation by keeping up to date on relevant skills, software, tools, and industry trends—in digital, marketing, ad space, and content marketing—and facilitating knowledge transfer. In consultation with the Creative Director and other key leaders, you will also oversee the creative and professional development of the assigned team, including scaling up relevant skill sets.

Client Success

  • Convert client briefs into original content and creative executions that harness Hinge’s unique ability to deliver engagement and influence.
  • Represent clients internally, distilling their feedback into actionable insights in working with the Revenue and Content teams.
  • Understand and achieve metric-based goals including working with the Revenue team in tracking and optimizing campaigns to meet committed KPIs.
  • Perform other duties that may be assigned from time to time.

Minimum Qualifications

  • A graduate of Journalism, Mass Communication or Media-related course
  • Preferably with experience in Publishing, Writing, Public Relations, Styling, Advertising, Copywriting, and Editing
  • Digital Content Production and Digital Marketing (Writing, Strategies)
  • Can work/knowledgeable in Content Management System (CMS)
  • Has the following skills:
    • Management Skills - planning, leading, organizing and controlling
    • Graphic Design Skills
    • Excellent Problem solving and decision-making Skills
    • Presentation Skills
    • Strong analytical and planning skills
    • Excellent oral and written communication skills
    • Good Interpersonal Skills
  • Has the following characteristics:
    • Judgment and comprehension
    • Must be deadline-oriented
    • Must be resourceful, practical and have a positive working attitude
    • Patient, hardworking and can work well with a team
    • Highly Organized
    • Attention to details
    • Analytical Thinking

Perks and Benefits

  • Flexitime Flexitime
  • Paid Holidays Paid Holidays
  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Retirement Benefit Plans Retirement Benefit Plans
  • Life Insurance Life Insurance
  • Medical / Health Insurance Medical / Health Insurance
  • Free Lunch or Snacks Free Lunch or Snacks
  • Performance Bonus Performance Bonus

Required Skills

  • Proofreading
  • Content Writing
  • Organizing and Planning
  • Product Descriptions
  • Persuasion and Negotiation
  • Copywriting
  • Sales and Marketing Knowledge

Preferred Courses

  • Advertising & Public Relations

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
4/F Media Resource Plaza, Makati, Metro Manila, Philippines
1 opening

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About Hinge Inquirer Publications, Inc.

Hinge Inquirer Publications, Inc. (HIP) is the multimedia content complement of the Inquirer Group of Companies (IGC). Known as the bold first-mover in the freezine space, we have seamlessly transformed our core tactile platform through integrated marketing solutions across what are digital, experiential, social and mobile platforms. Our freeziness carries the Hinge Inquirer style of storytelling, with content and visual aesthetics that captivate niche communities. We entertain audiences, share information, and tell stories to high value market segments and thriving population subsets with popular lifestyle interests. For campaigns that require undiluted brand experience, Hinge Inquirer has an active Custom Publishing Division that takes care of the entire process from ideation, production, promotion, to distribution. VISION HIP + Communities = Connections. We are the preferred name in targeted media 360 MISSION We create engaging and inspiring content and services for you, COMMUNITIES! VALUES •Teamwork We shall recognize and respect each other’s ideas and opinions. We shall act in the best interest of the team – because Together Everyone Achieves More •Innovation To embed in our psyche that there is always a better way of doing things. •Integrity We shall strongly uphold ethical and professional standards without compromising our values. •Passion We become excellent — both in heart and mind in everything we do. •Sustainable Living We shall be advocates of environmentally friendly print products and seek ways to be active in the community by participating in CSR programs.