Product Manager: Demand Generation and Growth

First Circle

  • Taguig, Philippines
    Bonifacio Global City, Taguig, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 3 months ago and deadline of application is on 25 Jun
Recruiter was hiring 9 days ago

Product Manager: Demand Generation and Growth

First Circle

Job Description

The First Circle Product team is looking for a Product Manager to lead Demand Generation and top of funnel growth activities. This role will be a key contributor in supporting First Circle's vision of helping businesses to access finance and grow faster. In this role you will work closely with the CCO, Head of Marketing and VP of Product to build a roadmap for multi-year growth. You will collaborate with design and development teams to implement tracking and marketing automation, optimise the website, copy and landing page performance. This role is supported by an in-house design and engineering team and by a top-tier agency for branding and website re-design.

Performance Objectives

  • Design and scale growth programs to drive double-digit month-month growth in our lead and transaction volumes
  • Develop our product virality through natural referral and business partnership initiatives
  • Create and implement product & collateral improvements to increase product-channel-market fit alongside cross-functional teams
  • Use data-driven decisioning to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the top of funnel
  • Business partner with marketing, product, sales, engineering to deliver growth objectives through increased scale and efficiency
  • Extract and deliver insights to partner teams like Marketing, Brand Design, Customer Experience and Product on what resonates and what performs in market

Minimum Qualifications

  • 3+ years of performance marketing, preferably in B2B SaaS environment or in growth hacking role
  • Has worked with engineering and development teams directly in a Scrum agile process
  • Has a proven track record of delivering significant business growth through scaling growth initiatives
  • Exceptional communication, problem solving, and project management skills
  • Strong business acumen and quantitative analytical skills. Forecasting experience is a plus
  • Ability to demonstrate leadership, initiative, motivation, and a track record of “get it done”
  • Entrepreneurial spirit with the ability to thrive and multi-task in a fast-paced environment – must have proven prioritization and decision-making abilities

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
IT and Software
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while 
Office Address
Bonifacio Global City
Financial Services
1 opening

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About First Circle

First Circle is the first fintech SME lender in South East Asia. We exist to radically improve the opportunities for business owners in the world's fastest growing region. Our ground-breaking venture is led by a team of ex-Morgan Stanley, Goldman Sachs, Bain, Amazon and Web Summit management. We previously built SE Asia’s highest value fintech which grew from a handful to 200+ employees. Having recently closed its Series A round, First Circle is funded by leading international VCs and global impact investors. First Circle empowers SME owners with fast, convenient, and cost-effective supply chain financing as it develops a $50bn+ opportunity across the region. This is a unique opportunity for a driven and ambitious individual for rapid professional and personal development.
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