Social Media Manager  

ADMINISTRATIVE

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales

CONTENT MANAGEMENT

• Administrate the creation and publishing of relevant, original, high-quality content.
• Identify and improve organizational development aspects that would improve content (ie: employee training, recognition, and rewards for participation in the company’s marketing and online review building).
• Create a regular publishing schedule.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Promote content through social advertising

SOCIAL MEDIA

• Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

• College graduate, Master's Degree in Business Administration is a plus
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
• Exceeds at building and maintaining sales relationships, online and off.
• Practices superior time management.