Digital Marketing Specialist

Diversify Offshore Staffing Solutions

  • Taguig, Philippines
    , 27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City, Taguig, Metro Manila, Philippines
    Metro Manila
  • Full time
Posted 17 days ago and deadline of application is on 2 Sep
Recruiter was hiring 3 hours ago

Digital Marketing Specialist

Diversify Offshore Staffing Solutions

Job Description


The Digital Marketing Specialist is responsible for conducting research on services, and strategies that would provide new opportunities for furthering the Company’s online reach. This would involve WordPress content management, SEO/SEM development and management, and web content creation and design. The role requires solid knowledge in web analytics, and digital marketing, and an up-to-date knowledge and strong understanding of the latest trends and best practices in online marketing.


  • The role involves digital content management through the use of WordPress, and will be responsible for integrating the existing CMS into WordPress
  • Determine and monitor SEO/SEM strategies, and work with strategy, content, design, and technology teams to implement SEO strategies and ensure sites are search engine friendly
  • Analyse web traffic metrics and suggest solutions to boost web presence
  • Manage and provide expert advice and guidance on AdWords campaigns including key word research, strategy and reporting
  • The role also involves making sure that the website and its plug-ins are running smoothly both in mobile and desktop, and will perform troubleshooting and modification should bugs come up to help achieve better user experience
  • This role will also be in charge of creating email campaigns and templates, which will run on Hubspot
  • Suggest and support strategic decisions based on website analytics and available sales data
  • Occasionally developing, drafting and creating web content for different audiences and mediums, including company website, and social media pages
  • Develop, implement and advise on best practice customer attraction and retention strategies
  • Liaise with internal teams to optimize customer experience and ensure brand consistency
  • Perform troubleshooting and bug fixing should problems and issues arrive
  • Research products, services and current strategies to identify new opportunities
  • Stay up-to-date with digital technologies developments
  • Any other task/duty as directed by client/management

Minimum Qualifications


  • Bachelor’s degree in Marketing, Business Management, or any related course, preferred
  • Google Certification is an advantage
  • Candidates must possess at least three (3) to five (5) years extensive work experience in the use of front and back-end WordPress, and in Search Engine Optimization (SEO)
  • Strong understanding in front-end technologies such as HTML5, CSS3, JavaScript and JQuery, in PHP backend development, preferred
  • Experience in mobile and desktop minification and caching, and a background in troubleshooting
  • and bug fixing, preferred
  • Experience in web application development (Games and Interactive Quizzes), an advantage
  • Knowledge in Adobe Photoshop, Illustrator, InDesign, and in Hubspot and Salesforce integration, an advantage
  • Proven “white hat” SEO techniques with other websites, and experience in CRM is preferred
  • Experience working with pay-for-performance search products such as Google AdWords and other relevant search engine advertising tools is preferred
  • Solid knowledge in web analytics programs (Google Analytics) is preferred
  • Familiarity with web development technologies such as HTML, and web design, an advantage
  • Hands on experience with online marketing tools and practices
  • Proven success in supporting the successful execution of digital marketing campaigns and strategies
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Must be willing to work in Bonifacio Global City, Taguig City
  • Must be willing to work in the early morning shift

Jobs Summary

Job level
Associate / Supervisor
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
27F Twenty-four Seven Mckinley Bldg., 24th St. corner 7th Ave. Bonifacio Global City
Business Process Outsourcing
1 opening

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About Diversify Offshore Staffing Solutions

Diversify OSS is an Australian owned company providing businesses with successful extended or offshore workforce solutions in the Philippines. The Philippines is a competitive labour market with high demand for skilled workers in most fields. In order to realise the full potential of your offshore operations you first need to stand out from the crowd and attract the highest quality potential staff. Once you have selected the staff you want you then need to ensure that they stay happy, productive, engaged and with you for the longest possible time. Losing your staff because your provider doesn’t properly educate you about the cultural differences or because you staff don’t feel appreciated or part of a team will seriously undermine the effectiveness of your offshoring staffing strategy. An offshore workforce in the Philippines is a valuable asset to your business and like any asset, it takes some careful planning, investment, attention and most importantly the selection of the right business partner to ensure it delivers. At Diversify Intelligent Staffing Solutions we value our people. We understand that they are a major reason for our success and continued growth. We realise the importance of keeping our people happy, engaged and comfortable in what they do. Our focus is on providing a workplace that promotes creativity, teamwork and collaboration. We are a fun, friendly and passionate organisation that takes great pride in the social atmosphere we promote within the workplace, our people work hard but they enjoy what they do and enjoy interacting with their colleagues.
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