Sales and Marketing Officer  

The purpose/objective of a Sales and Marketing Officer is to accomplish business development activities by researching and developing marketing opportunities and plans; implementing sales plans in coordination with the Managing Director's key objectives and the company's outstanding strategic vision and negotiating skills with a sound knowledge and understanding of the promotion of Auskills at both current and new partners and customers.

Sales and Marketing

• Accomplishes marketing and sales objectives by working closely with the Recruitment Consultants
• Identifies marketing opportunities by defining market, competitor's share, and competitor's strengths and weaknesses
• Manage the sales administration function, operational performance reporting, streamlining processes and systems whenever possible, and advising Director on maximising business relationships and creating an environment where customer service can flourish
• Responsible for developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting Auskills' presence throughout Australia
• Assist in the development of the annual marketing plan, specifically advising on: realistic forecast (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic operational costs; and sales promotion program plans
• Meets marketing and sales financial objectives by:
  • Forecasting requirements
  • Preparing an annual budget
  • Scheduling expenditures
  • Analysing variances
  • Initiating corrective actions
• Determines annual and gross-profit plans by:
  • Forecasting and developing annual sales quotas
  • Projecting expected sales volume and profit for existing and new services
  • Analysing trends and results
  • Establishing pricing strategies
  • Recommending selling prices
  • Monitoring costs, competition, supply, and demand
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising and promotional programs
• Provides information by collecting, analysing, and summarizing data and trends
• Ensure that the company targets are met and exceeded

Business Development

• Identify potential clients, and the decision makers within the client organization
• Research and build relationships with new clients
• Set up meetings between client decision makers to introduce Auskills services
• In collaboration with the Marketing arm, develop and create slides and marketing collaterals for client presentation
• Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion
• Use a variety of styles to persuade or negotiate appropriately
• Convert prospects into clients
• Ensure that new clients understand the Bridging Program, Student Program and RPL
• Attend industry functions, such as association events and conferences, and provide feedback and information on market trends to the team
• Identify opportunities for campaigns, services, and various channels that will lead to an increase in revenue
• Using knowledge of the market and competitors, identify and develop the company's unique Auskills' selling propositions and differentiators
• Organize events to beef up existing pool of candidates in coordination with reputable agencies and educational institutions
• Facilitate individual or group discussion during career fairs
• Strengthen market potential of candidates by building applicant sources through partnership with educational institutions
• Keep abreast with different VISA types and conditions in Australia
• Proactively scans the labour market on a global scope with focus on Asian and European Market to tap potential candidates through internet research
• Proactively scans the labour market within Australia to tap potential candidates through different sourcing strategies
• Prepare ad hoc requirement reports
• Provide analytical and well documented reports to the rest of the team

STANDARD QUALIFICATIONS

Education

University Degree in Business and/or Marketing is preferred

Technical Knowledge or Skills: Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services

Experience

Atleast 3 years experience in the same role, in a small to medium-sized company from any industry