Advertising & Promotions Specialist (For Pooling)
ABS-CBN Star Cinema
- Quezon City, PhilippinesGround Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
Position Summary
Responsible for the implementation of overall advertising & Promotions Campaign of movies/videos of Star Cinema.
Duties and Responsibilities:
- Understand, study, and apply market trends and consumer behavior.
- Conceptualizes and executes promotion campaigns/strategies and slants in accordance with the targets/goals set by management.
- Facilitates campaign brainstorming and initiates concept development of promotional campaign brainstorming and initiates concept development of promotional campaigns/strategies for each project.
- Prepares Master Advertising & Promotion Calendar and ensures adherence to approved plans of assigned projects.
- Conceptualizes and presents media events, media plan, executions pegs, and final output
- Monitors implementation of the entire campaign plan.
- Coordinates with independent Promo Contractors, Publicists, Artist handlers, and Supplier.
Minimum Qualifications
- Mastery of Marketing Strategies for all platforms
- Understanding of different market segments, demographics, and psychographics
- PR and Negotiating Skills
- Appreciation of creative narratives, ability to understand character development, story arcs, and the like
- Ability to manage to people as accounts head
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
- Vacancy
- 1 opening
About ABS-CBN Star Cinema
Experience Life through Movies
ABS-CBN Film Productions, Inc. or Star Cinema is one of the leading Filipino Film production and distribution outfit. It has produced more than 240 films in various genres that suit the preferences of Filipinos of all ages and background from anywhere in the world.
As of 2015, Star Cinema has captured more than 83% of the theatrical market share. More than half of its total releases reached and exceeded the 200M mark in the box office with Sisterakas (2012) and It Takes a Man and a Woman (2013) earning more than 400M worldwide. Girl, Boy Bakla, Tomboy has reached more than 400M at the box office becoming the highest grossing Filipino movie of all time.
Star Cinema continues to dominate the industry by producing multi-awarded and box office movies that set the trend in Philippine cinema.