Product Analyst | TFC Online

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
  • Full time
Posted a month ago and deadline of application is on 14 Nov
Recruiter was hiring 7 hours ago

Product Analyst | TFC Online

ABS-CBN Corporation

Job Description

  • Collaborate with Marketing, Business Intelligence and Customer Service Teams on Market and Product Research for the purpose of defining target market segments based on age, gender, location and interest and work with Product Manager to ensure product offering is enticing for each demographic
  • Support on the Product Strategy Development (e.g. positioning, pricing, distribution, packaging)
  • Support on providing a solid understanding of the projected costs of each campaign (e.g. research costs, development costs, marketing costs, etc.) by creating mathematical representations of all these factors
  • Support on the development and delivery of tangible consumer benefits of TFC Online so it can compete with other video content providers in the global market. This can be performed by having a keen sense of awareness of market/industry trends and competition
  • Assist in the development an proposal of overall product strategies, innovation and presentation of marketplace outcome projections
  • Drive consumer intelligence through the development of external and internal lead sources that improve the business’ understanding of the market, competitor activities and consumer activities. These can be achieved with the use of research tools catering to Analytics (Google Analytics, Heat Maps (Hotjar), Session Replays (Hotjar), User Surveys (Survey Monkey), Customer Funnel Analysis, A/B Testing (Optimizely), etc.

Minimum Qualifications

  • At least 2-3 years of relevant experience in Product Development and Analytics
  • With strong background on data analytics
  • With background on product development
  • With familiarity of ABS-CBN Content / Properties
  • Basic understanding of affiliate marketing and subscription-commerce space
  • Proficient in Microsoft Office, GOMS, SAS Visual Analytics, Google Analytics, CMS, Hotjar, Survey Monkey
  • Strong writing skills to create reports about target markets and product opportunities
  • Strong business sense and have the ability to translate complex market research data into manageable and useful marketing suggestions
  • Willing to work beyond regular office hours and travel to the different regions, when required

Required Skills

  • Data Analysis
  • Product Development
  • Market Research
  • Product Management
  • Data Interpretation

Jobs Summary

Job level
Associate / Supervisor
Job category
Media and Creatives
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
1 opening

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About ABS-CBN Corporation

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television. The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.
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