Quorum International, Inc. - Toby's Sports
Quorum International, Inc. - Toby's Sports

Channel Marketing Assistant Manager  

Quorum International, Inc. - Toby's Sports

 
  • Pasig, Philippines
    Pasig, Metro Manila, Quorum Centre, Good Harvest Complex, 73 C. Raymundo Avenue, Pasig, Metro Manila, Philippines, Philippines
    Pasig
    Metro Manila
    Philippines
    Philippines
  • PHP 50,000.00 - PHP 65,000.00 / month
    PHP
    50000
    65000
    50000
    MONTH
  • Full timeFULL_TIME

Posted 23 days ago and deadline of application is on 3 Oct

Recruiter was hiring 18 hours ago

2022-09-05T00:27:41.217471+00:002022-10-03T16:00:00+00:00

Job Description

The Channel Marketing Assistant Manager is responsible for the development and execution of all marketing initiatives for all three retail channels: Toby’s Sports, runnr and urbanAthletics, with the goal of growing market share and revenue.

Responsibilities:

• Lead data-based development and implementation of best-in-class integrated marketing schemes across brick & mortar and ecommerce for 3 retail channels: Toby’s Sports, runnr and urbanAthletics, including marketplaces (LazMall, ShopeeMall, Zalora)

• Proactively develop and manage omnichannel customer experience and marketing plans to meet and exceed revenue and financial health objectives, deliver winning speed-to-market solutions, and grow market share for both brick & mortar and ecommerce business.

• Lead the strategic and tactical evaluation of marketing campaigns, including design, control segmentation, implementation, reporting, analysis and recommendations.

• Lead activities to drive exposure of the Toby’s Sports, runnr and urbanAthletics brands within the retail industry and the media, through public relations, events and other branding initiatives.

• Craft communication briefs with clear marketing objectives and KPIs

• Plan and control marketing spend for all 3 retail channels across online and offline initiatives.

• Devise strategies and create new customer acquisition programs that would drive traffic to stores and ecommerce sites, as well as achieve and exceed target ROAS.

• Oversee performance marketing initiatives - Display Ads, Social Networking Ads, SEO/SEM, EDM (email marketing) for all 3 retail channels. • Understand and provide insights on customer behavior based on media activity & related site behavior using Google Analytics, and develop customer experience and growth marketing strategies based on these insights

• Review product, customer satisfaction/feedback, and recommend action points based on data and business strategy.

• Work with internal departments, creative teams and digital agencies from planning to implementing campaigns.

• Partner actively with store and ecommerce operations teams to align marketing support initiatives with monthly sales targets.

• Work closely with Category and Brand Heads to create category/brand -driven growth marketing strategies aligned with overall business strategy for each of the 3 retail channels, as well as to provide insights and direction on future marketing and new product development opportunities and activities.

Minimum Qualifications

Qualifications:

• Bachelor’s degree in Marketing or relevant field (Marketing, Business Administration, Communication, Mass Communication)

• Minimum 4 years of working experience in marketing and brand management in a leadership role

• With experience in developing and executing growth marketing strategies, preferably in the retail industry

• Experience in managing agencies and multifunctional teams is a must.

• With extensive experience and knowledge in Facebook Ads Manager, Google AdWords and other digital platforms.

• Ability to marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently.

• With excellent organizational skills and the ability to work well with different groups

• With strong Project Management skills, and can lead multiple projects effectively and simultaneously.

• Strong oral and written skills in both English and Tagalog, with excellent communication and presentation skills.

Perks and Benefits

  • Mobile Phone DiscountMobile Phone Discount
  • Retirement Benefit PlansRetirement Benefit Plans
  • Special Leave Benefits for WomenSpecial Leave Benefits for Women
  • Single Parent LeaveSingle Parent Leave
  • Gym MembershipGym Membership
  • Medical / Health InsuranceMedical / Health Insurance
  • FlexitimeFlexitime
  • Paid Sick LeavePaid Sick Leave
  • Employee DiscountsEmployee Discounts
  • Performance BonusPerformance Bonus
  • Child Care BenefitsChild Care Benefits
  • Paid HolidaysPaid Holidays
  • Paid Vacation LeavePaid Vacation Leave
  • Paid Bereavement/Family LeavePaid Bereavement/Family Leave
  • Maternity & Paternity LeaveMaternity & Paternity Leave
  • Medical, Prescription, Dental, or Vision PlansMedical, Prescription, Dental, or Vision Plans

Required Skills

  • Creative Thinking
  • Sales and Marketing Knowledge
  • Digital Marketing
  • Marketing Communications
  • Social Media Management
  • Market Research

Preferred Courses

  • Business Administration [Marketing & Advertising Management]
  • Mass Communication [Advertising]
  • Business Administration

Jobs Summary

Job Level
Mid-Senior Level / Manager
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Quorum Centre, Good Harvest Complex, 73 C. Raymundo Avenue, Pasig, Metro Manila, Philippines
Industry
Retail Industry
Vacancy
1 opening
Website
http://www.tobys.com

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About Quorum International, Inc. - Toby's Sports

About Toby's Sports In the Philippines, basketball may be the favorite sport, but with hundreds of malls in Metro Manila, shopping arguably comes close. When it comes to retail stores, one name pops up across the board as the ultimate destination for sports equipment and apparel: Toby’s Sports. The retail chain had its small beginnings in 1978 as a small and modest toy shop selling imported Disney goods in a quiet corner of the Greenhills Shopping Center. The store, which was first called Toby’s Forms and Shapes and later on Toby’s Sports and Hobbies, was the brainchild of Roberto Claudio, Sr., who named the store after his eldest son. Seeing an opportunity to sell skateboards after the holiday season, he eventually transformed his retail space into a sporting goods store that offered a wide array of sports apparel, equipment, and accessories. In the following years, Toby’s—under the leadership of Roberto, Sr. and his brothers Jojo and Rod, and his son, Toby—revolutionized the sporting goods business, and eventually relaunched as Toby’s Sports. From the small space in Greenhills, Toby’s continued to build a chain of sports stores in locations around the Philippines. Its wide product assortment, international brands, modern ambience, knowledgeable and professional sales personnel set them apart from the traditional stores. Toby’s was clearly different and ahead of its time. Today, Toby’s Sports constantly evolves to keep up with the times. When it comes to store design, features, merchandise, and staff, Toby’s maintains their stronghold and continues to push the limits of the sports retailing industry. In 2001, they opened the country’s biggest interactive sports superstore, the Toby’s Sports Arena. Several Arena concept stores are now open around the country, featuring activities and games that customers can enjoy, such as the Toby’s Basketball Shootout and an indoor climbing wall called The Rock, among others. Toby’s Sports carries more than 157 brands and showcases more than 60,000 unique items in over 30 branches nationwide. Thirty years later, far from their small beginnings, Toby’s continues to serve millions of Filipinos, igniting their passion for sports.

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