2009 marked Cherry Mobile’s commitment to become the top value-for-money mobile phone in the country. In its first year, Cosmic Technologies Inc. CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for Everyone,” providing handsets that cater to different age groups and match different lifestyles. It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country’s technology giants. The tagline “Values Your Lifestyle” is not only a promise to bring products that are comparable to high-end devices at reasonable prices, but also reflects the intention of the brand to serve the needs of its users. Starting from essential feature phones with true Dual SIM capabilities, the company has expanded its product range to entertainment-on-the-go TV and multimedia phones, and then eventually entered the smartphones segment for the tech savvy and smart social. Novelty is also consistent in the Cherry Mobile collection -- with either hip, stylish designs, or with product capabilities ranging from multiple SIM to shockproof, waterproof handheld devices. Now, users can even personalize their back covers with the ME phone series, another first in the market.