FMCG

FMCG provides great emphasis on value added services to ensure it has a solid foundation for the appreciation of the fundamental elements, which include; product range, product development and efficient logistics. In order to minimize risk and maximize utilization of experience. In addition to this FMCG also uses OEM models for its FMCG products, which are in line with needs and requirements of selected local partners, across specific distribution channels. FMCG utilizes its brand management skills to deploy products that become known to the market place. These developments comprise of both in-house work as well as input from partners across the supply chain. The aim of the OEM model is the grow new brands and penetrate the market from a different angle. Africa as a continent continues to grow and expand its infrastructure improvements in both communications and transport. As a result there is a growing middle class there is also greater expenditure towards FMCG products. These consumers are looking for quality and competitive product. FMCG with its established distribution partners in Africa and the Middle East have tapped into the respective markets markets by offering both established category products and new to market products.