Centennial Food Corporation

Centennial Food Corporation

Vision

To become one of the largest, most respected and widely recognized manufacturer of Hobe Special Bihon and Golden Me Special Bihon in the Philippines. CENTENNIAL FOOD CORPORATION envisions itself as a constant reliable source of profitable value products for its distributors that are both essential to daily leaving and beneficial to the Filipino house holds.

Mission

To instill Honesty, Integrity and professional ethics founded on belief in God and respect for people. Long term business partnership geared towards attaining mutual business growth. Creating opportunities for people to grow and share in the success of our business. First class customer service exceeding customer expectations. Enduring corporate financial strength. Recognizing and rewarding people for dedications and high levels of achievement. Contributing to the improvements and well being of the communities in which we live and work.

Centennial Food Corporation

E. Rodriguez Street Sta. Rosa I, Marilao Bulacan 3019

Telephone Numbers 2 299 6200; 044 720 1662

Fax Number 044 720 1661

E.mail Address centennialfoodcorp@yahoo.com

Province / State Marilao, Bulacan

Country Philippines

Zip Code 3019

% Ownership 100%

Year Established 1997

Tax Identification No. 005 710 877 000

DTI Certificate No. 250715

BFAD LTO No. RDII RIII F 1996

S.E.C Registration No. A1997 22306

Products and Service Offerings Hobe Special Bihon 500 grams

Hobe Special Bihon 250 grams

Golden Me Bihon Special 500 grams

Golden Me Bihon Special 250 grams

Terms Thirty (30) days

Citations / Awards / Members HALAL 2004

List of Owners:

Mario S. Co President

Marcelo S. Co Vice President

Co King Lin Chairman

Antonio Hui Board of Directors

Hua Lai Ni Corporate Secretary

Bank References China Banking Corporations

Greenhills – Ortigas Avenue Branch

Centennial Food Corporations began its operation in the middle of 1999 joining the celebration of Centennial year. The company set up its production plant in Marilao Bulacan around 20 kilometers from Metro Manila.

The company specializes in the productions of different kinds of bihon or cornstarch sticks with the use of prime quality cornstarch as its main ingredient. Centennial Food Corporation produces cornstarch noodles using automated continuous process thus ensuring hygienic and consistent quality. The company’s mother brands are HOBE and GOLDEN ME. Both brands are distributed in various areas nationwide including SM Supervalue, Puregold and other exporters and toll packers.

PACKAGING DETAILS

HOBE SPECIAL BIHON / GOLDEN ME SPECIAL BIHON

500 grams x 12 packs

500 grams x 24 packs

500 grams x 30 packs

250 grams x 24 packs

250 grams x 48 packs

250 grams x 60 packs

TO OUR COMPANY

To make quality and affordable products sufficiently available to the consumer

We shall be conscientious in keeping with the company’s objectives by sustaining production of demands for the services and products that we deliver. We shall actively participate in increasing our skills and knowledge that will aid us in successfully completing our individual tasks.

TO OUR DISTRIBUTORS

The company pledges to be supportive and transparent in all its dealings. Ensuring that all distributors enjoy the maximum sales and profit potential of CENTENNIAL FOOD CORPORATION products

TO OUR CUSTOMERS

CENTENNIAL FOOD CORPORATION guarantees value for money by making accessible to the customer. Products of high quality and great affordability

TO OUR SUPPLIER

Supplier are considered an extension or representatives of the company. They are accorded the same respect and fair treatment as customers. In return, CENTENNIAL FOOD demands the same standard of service excellence which ultimately benefits its various publics.

TO OUR EMPLOYEES

Employees are provided the means to perform their task competently. It remains the company’s commitment to recognize talent and reward it. Aside from job security and professionalism, CENTENNIAL FOOD presents opportunities for career advancement.

CORE COMPETENCE

CENTENNIAL FOOD CORPORATION has the capacity for direct distribution with the presence of its own sales team, as well as a network of distributor partners in key cities nationwide. It services major supermarkets and groceries, mini-marts and sari-sari stores, and institutional accounts.

The company utilizes proper distribution as a basic strategy of reaching and even exceeding targets which is the measure of its success.

Its strength lies in its adaptability to the market and sensitivity to the inherent characteristics of their products.

SALES FUNCTION

► Coordinates and updates the stock inventory of all its distributors to ensure stock level is maintained following just in time delivery.

►Review monthly sales performance of the distributors to monitor and update if given targets are met.

►Coordinates with each distributor in the preparation of their sales forecast. It will conduct meetings with each distributor on a regular basis to effectively assist, monitor and evaluate their performance.

►Conducts monthly nationwide distribution check to ensure product availability in all identified prime areas.

DEVELOPMENT OF MARKETING PLANS

►Conceptualizes and implements sound marketing programs to promote brands.

►Assesses products versus the competition

►Monitor proper execution of merchandising standards

►Visits point points of purchases to evaluate on-going promotions and check competitive activities.

►Produces marketing collaterals to create awareness of below the line marketing drives.

►Monitors the precise implementation of marketing plans to ensure product off-take.

MARKETING SUPPORT

IN-DOOR PROMOTIONS

► LISTING FEE

► DISPLAY ALLOWANCE

► MASS DISPLAYS

► IN HOUSE CALENDAR OF ACTIVITIES

E.g. Anniversary Support, Christmas support, Mid-night sales promo

BRAND SUPPORT / SELL-OUT PROGRAMS

►PRODUCT BUNDLING AND TIE-UP

►SAMPLING ACTIVITY

►MERCHANDISERS

►PUSH GIRLS

►PRICE OFF

►RAFFLE PROMO (TXT PROMO)

►ROLETA GAMES

DISTRIBUTION / INSTALLATION OF MARKETING MATERIALS

►BILLBOARDS

►STREAMERS

►POSTERS

►EVENT BANNERS

►FLYERS

►T-SHIRTS

►NOTEBOOKS

►UMBRELLAS and OTHERS

AUDIO/ VIDEO PROMOTIONS

►REGIONAL TV COMMERCIAL (ABS-CBN)

►RADIO COMMERCIALS (AM-FM)

SPECIAL EVENTS PROMOTIONS

►SCHOOL ACTIVITY PROGRAMS

►LIVELIHOOD PROGRAMS

►GOVERNMENT AND NON-GOVERNMENT ACTIVITY PROGRAMS

►OTHERS

TOLL MANUFACTURER OF RESPECTIVE BRANDS

►W.L. FOOD PRODUCTS - UNEED SUPER BIHON

- SAM LIM VERMICELLI

►LOTTE PHILIPPINES CO., INC. - KIM HOK BIHON

►RED RIBBON - WHITE BIHON

►ELIZABETH SUPERMARKET - ELIZABETH BIHON

►MANG ESTING FOOD PRODUCTS - MANG ESTING BIHON

►DALIMAR FOOD PRODUCTS - LOBSTER GOLDEN BIHON

►JEVERPS MANUFACTURING CORP. EXCELLENT SPECIAL BIHON